Award Winning Blog - Agitator

Fair Pay At ASPCA?

Awhile back The Agitator awarded one of its “You deserve a raise” accolades to the marketing team at ASPCA for their creative use of online video. A few days ago the New York Times ran this piece noting some criticism of ASPCA for what some regard as an insufficient allocation of budget to the group's […]

Learn More July 24, 2007

Wanted: For Job Of The Future

Environmental Defense is seeking candidates for the following position: Brand Marketing Promotions Director A lot of job openings pass by me, so why note this one … beyond the fact that Environmental Defense is my most recent alma mater? Because branding is becoming a survival skill for nonprofits. And somebody needs to carry specific responsibility […]

Learn More July 23, 2007

Direct Mail vs. Online Acquisition – II

“Can't we all just get along?” asks Kim Cubine of direct response fundraising agency Adams Hussey. She's commenting on yesterday's Agitator post, which referenced the “Great Debate” at recent Bridge Conference between direct mail and online donor fundraising. Nothing like hard data to back up a point! Here's her full comment: “Instead of debating which […]

Learn More July 20, 2007

Direct Mail vs. Online Acquisition

The recent Bridge Conference in Washington focused attention on the need for nonprofit fundraisers to integrate their direct mail and online channels. Here's a good summary of key points from Karen Taggart at Care2, as published by FundRaising Success Advisor. As we see it, for virtually all nonprofits, direct mail is still the acquisition king. […]

Learn More July 19, 2007

Is Your Nonprofit More Inspiring Than A Vacuum Cleaner?

Too many nonprofits treat their donors as just that … money givers. They don't recognize that at least some donors (your “best customers” so to speak) are probably motivated and prepared to take the further step of affirmatively championing a cause or charity they're involved with. Traditionally, we tend to wait for donors to cross […]

Learn More July 18, 2007

Going To The Dogs

Why in the world, given all the human misery and global angst, is the number of donors supporting animal welfare organizations rising while all other sectors–human rights, civil liberties, the environment and health — remain flat or in decline? The release this week of Target Analysis Group's Quarterly Index of National Fundraising Performance for the […]

Learn More July 17, 2007