Award Winning Blog - Agitator

More Reasons To Monitor Prez Campaigns

We periodically remind our nonprofit org readers to monitor and learn from the communications practices of the presidential campaigns. So here's plenty to stretch your mind on a Monday morning. Not everything these guys do is brilliant, but the campaigns are a hotbed of experimentation with new media approaches. For example, here's a good Washington […]

Learn More July 16, 2007

Managing The Alumni Experience Online

We saw this press release from online marketing agency Kintera, and thought it worth passing along. The University of Notre Dame uses Kintera technology to manage its alumni experience, including sophisticated social networking and engagement capabilities, as well as fundraising. With about 120,000 graduates active in more than 300 alumni clubs, we imagine the challenge […]

Learn More July 13, 2007

Sore-Eye-A-What?!

That's psoriasis … called the “Rodney Dangerfield” disease by Psoriasis Cure Now because it's a disease that gets no respect. To build awareness and support for increased research into this affliction, Psoriasis Cure Now is sponsoring a video contest. Amateur videographers are invited to submit 30 to 60 second videos about psoriasis. The video can […]

Learn More July 12, 2007

Closing The Online Donation

Awhile back, the Chronicle of Philanthropy reported (subscription required) the experience of the American Heart Association, who by systematic tweaking of their online donation process, terrifically increased their online conversion rates. Importantly, the changes were made on the basis of careful online user research, not seat-of-the-pants intuition. The impressive results … the percentage of prospects […]

Learn More July 11, 2007

“Times A Million” Doesn’t Work

If you can't interest a prospective donor in one needy child in Africa, what do you do? If you answer: multiply that child by one million to underscore the gravity of the situation … you're wrong! If you can't interest a donor in saving $400 or $800 or $1000 a year, while polluting less, by […]

Learn More July 10, 2007

How Email Evolves

Here's Monday's mind stretcher. Mind stretching can be tricky after a long holiday weekend, so this is more a mind warm-up. Are we past the point where we can declare independence from email? Here's Nora Ephron on email. Have fun. Roger & Tom

Learn More July 9, 2007