Award Winning Blog - Agitator

Seizing The Moment To Raise Money

Adam Church, an intern at Craver, Mathews, Smith & Company, wrote this instructive account of how three animal welfare organizations leveraged the Michael Vick abomination to raise funds online for their causes. Adam's verdict: Humane Society of the U.S. did the best job at following the case, but PETA had the strongest overall email fundraising […]

Learn More September 10, 2007

Raising Money Is Part Of The Job

The Boston Globe breathlessly reports here that nonprofits in the Boston area are discovering that program staff should be enlisted in the fundraising process. Really?! Holy cow! What a breakthrough! Observes the Globe: “With competition for donor dollars growing ever stiffer, many nonprofit organizations no longer consider fund-raising and marketing the exclusive realms of development […]

Learn More September 7, 2007

Talk About Legacy Giving!

Here's a report fresh from New Zealand. We all know that when you lift the lace curtain of legacy fundraising, you're looking at, well … dying. But here's a legacy gift that will never die. Or is it always dying? We're not sure. Funeral Director Gregory Brownless has gifted his funeral business, hereafter to be […]

Learn More September 6, 2007

Emotionomics

Boy do I hate that mash-up! But I persisted in reading this fascinating commentary on a new book by the title, Emotionomics: Winning Hearts and Minds, by Dan Hill. I read a ton of stuff on the topic of how people process things, and I'll definitely add this to my reading list. Till we're blue […]

Learn More September 5, 2007

Tips For Email Fundraising Peak Season

As we approach the 4th Quarter, tis the season for intense fundraising, including online appeals. We can hear the e-fundraisers sharpening their mouses. So we compiled some resources to help you optimize your email fundraising effectiveness. To see what you're competing against, read this piece on the strenuous email promotional efforts that commercial marketers will […]

Learn More September 4, 2007

Wears Her Heart On Her Sleeve

Ellen Church at Craver, Mathews, Smith & Company sent us some heartfelt thoughts after reading the NY Times editorial on the latest government figures on income disparity in America. Commenting on the reality that in 2006, after six years of sustained economic growth, 36.5 million Americans were living in poverty — 5 million more than […]

Learn More August 31, 2007