Award Winning Blog - Agitator

Damn Yankees!

With apologies in advance for our more proper readers … Some fundraising ideas are just soooo good all we can do is stand back and applaud. Here's one from The Nonprofiteer, one of our favorite “in-your-face” bloggers … “Or how about … making thousands of dollars by standing outside ballparks selling t-shirts that say: “Yuck […]

Learn More August 30, 2007

Testing Website Usability

You wouldn't blitz a major direct mail acquisition package to hundreds of thousands of prospects without testing, would you? I hope not! Then why would you offer a website — probably your major gateway to the public (and your members) these days — without testing its effectiveness with real live users? This article from ClickZ […]

Learn More August 29, 2007

Making First Impressions

Unfortunately, your nonprofit might have literally only one or two interactions with a new donor or member before they tune out and disappear forever. So first impressions indeed matter, whether delivered by mail, telephone or email. In most cases, your second opportunity to make a “first impression” is when you acknowledge the donor's initial gift […]

Learn More August 28, 2007

Video Rules The World

A new study commissioned by IBM reports that, for the first time, people are spending more hours per week in front of their computer screens than watching TV. A lot of these hours are spent increasingly on watching online video. According to comScore, 136 million folks watched over 9 billion video streams in June. 3 […]

Learn More August 27, 2007

Nonprofit Accountability Rules 1 & 2

I noticed in Fundraising Success Advisor this summary of a well-done white paper, Accountability Matters: Without Public Trust, Nonprofits Wouldn't Exist. The paper, downloadable here, was authored by Liz Marenakos at Blackbaud. It deals with the fundamentals of ethical financial management and reporting. To most Agitator readers this is probably pretty basic stuff — audit […]

Learn More August 24, 2007

Do You Have A Facebook Plan?

Facebook is rapidly becoming the social networking site of choice for middle-aged, well-off, professionals. If your nonprofit doesn't yet have a Facebook face, maybe you should be thinking about it. Facebook is adding 150,000 new users a day. Here are two articles to stir your pot. A recent Business Week article titled “Fogeys Flock to […]

Learn More August 23, 2007