Award Winning Blog - Agitator

Nothing Like Passion In Politics

Last week we reported on the impact of video watched online … it gets people to do things! The data on online video use we cited was a year-old, ancient in the web timescale, so here's some new data from ComScore, from March 2007: 71% of US internet users, or 126 million folks, streamed 7 […]

Learn More June 18, 2007

Is Tele-Fundraising Dead?

Thanks to Don't Tell the Donor, we saw a news report recently that the Republican National Committee had fired all 65 of its in-house telemarketers. Figures given by one solicitor indicated that 2007 phone contributions might be down nearly 40% from 2006. We wondered, “Is this just the result of a lousy political climate for […]

Learn More June 15, 2007

Impressive Stats For Online Video

Slaggards that we are, we've only now discovered some impressive stats on consumer use of and response to online video, including online advertising, released by the Online Publishers Association. Although the figures relate to commercial use of online video, nonprofit marketers interested in testing the medium for fundraising, lead generation or activist recruitment (which should […]

Learn More June 14, 2007

Amnesty International’s Eyes On Darfur

Here is a brilliant use of internet technology (to say nothing of satellite technology) to advance a cause … hopefully saving lives. Amnesty International has created a website, Eyes on Darfur, which uses satellite photography to monitor and compile evidence of the violence in Darfur. Along with continually updated satellite imagery of villages throughout the […]

Learn More June 13, 2007

Exceeding Expectations

Most nonprofit marketers — especially direct marketers — operate in a culture of hype … hyping fear, anger or suffering; hyping urgency; hyping “new” solutions to persistent age-old problems. Some believe that such hype (though we wouldn't term it that) is necessary to win initial, preciously-guarded attention for our causes and purposes. But in a […]

Learn More June 12, 2007

Time To Pull The Plug At NAACP?

All I know about the NAACP is what I read in the news. So I'm writing as an average citizen. From the latest news, the “average citizen” takeaway has to be … this organization is brain dead … shouldn't somebody pull the plug? … are all nonprofits this inept? Not only are they laying off […]

Learn More June 11, 2007