Award Winning Blog - Agitator

How to Raise Money Without Asking for It

Ask for money, get money. If only it were that simple. The conversion rate with human beings on your donation form is under 20%. That’s a lot of missing dollars from people needing something other than another ask to convert. Enter the donor experience. [Calling all digital marketers, register for the free learning session on […]

Learn More June 22, 2022

Not Bowled Over

Editor’s Note: Two posts in a week referencing bowling? The cosmos at work. I love taking my two young kids bowling. It’s one of the few sports where I’m guaranteed the ego boost of coming in at least third place. The only downside is the almost daily deluge of spam from the bowling alley. So, […]

Learn More June 20, 2022

When Does a Losing Test Win?

Did either or both of these test ads beat the control? No peeking. Neither test beat the control. Or at least that’s the case if you assume everyone is the same and do a random nth test, which is 99% of all tests. How about this one, did either or both beat the control? Go […]

Learn More June 17, 2022

The Roaring Late 1800s?

The roaring lion. The Roaring 1920s. But the Roaring late 1800s? Never heard of it. I don’t know the full source of the chart below or the accompanying list but I spot-checked a few and they were accurate according to the Google machine. I also don’t know if this list is exhaustive nor how “membership” […]

Learn More June 15, 2022

7 Fundraising Tips for Surviving the Apocalypse of 2022

From war to famine with a huge dose of inflation, threats to democracy and mass shootings thrown in. But you already know the litany of economic , humanitarian, and political disasters. No need for detailed background. Seems like we’re being hit with everything but locusts. The bottom-line question is: What’s the best course of action […]

Learn More June 13, 2022

You Are Your Music

You are your music. More accurately, your music is you. This is cool research from Spotify finding that your personality predicts your music choices. Personality comes first, it’s mostly (not entirely) a born-with kind of thing. We all behave in ways that are trying to match our goals and values and orientation on the world. I […]

Learn More June 10, 2022