Award Winning Blog - Agitator

Youth & Politics – Treasury of Data

Agitator confesses to being asleep at the switch back in October when The Center for Information & Research on Civic Learning and Engagement (CIRCLE, funded by Pew and Carnegie) released its massive study on the civic and political engagement of youth (ages 15-25). CIRCLE's 2006 National Civic and Political Health Survey is a massive treasury […]

Learn More November 22, 2006

Simple But Ignored

From Deb Levin at Refinery comes some very simple, straightforward but largely ignored advice on website user expectations and how to meet them. Just one teaser here: How many of you have a nonprofit website that includes — anywhere on it — a genuine donor or member testimonial? Anybody? Anywhere? Point us to yours and […]

Learn More November 21, 2006

Who’s Watching Online Videos?

A couple of days ago we reported on some intriguing testing of online videos by Marketing Experiments. Their test videos, reaching over 700,000 views over three months, re-confirmed the viral power of entertaining videos on sites like YouTube and Google Video. But who's actually watching these videos? And is it an audience that's relevant to […]

Learn More November 20, 2006

Homo Broadbandicus

Actually, according to market research firm Media-Screen (as reported by Clickz Network), among the 57 million Americans with broadband access, five distinct sub-species of broadband users have been identified. Which are you? Content King: values entertainment Social Clicker: values communications Fast Tracker: values news and information Everyday Pro: values online personal productivity tools Online Insider: […]

Learn More November 19, 2006

Ten Trends Transforming Marketing Measurements

Max Kalehoff is my man. He's VP of Marketing at Nielsen BuzzMetrics, a firm specializing in measuring consumer-generated media (you know, like blogs and YouTube videos). Never met Max, but find him a constant source of superb insight into how to measure and analyze consumer behavior. Our previous posts on consumer engagement and “happy losers” […]

Learn More November 18, 2006

Test Results on Video Viral Marketing

The folks at Marketing Experiments have reported impressive results from a project designed to test the reach and new subscriber sign-up costs of online videos. Moreover, their report is chock full of good advice on how to optimize your chances of hitting an online viral video home run. If you're thinking of testing your own […]

Learn More November 17, 2006