Award Winning Blog - Agitator

US Gov’t Plans To Thwart Gates Foundation

It's Christmas Day, but The Agitator staff abandoned their families and fruitcakes and came to work specially because this news is so critically important to the fundraising world and those we serve. From The Onion: WASHINGTON, DCThe Bush Administration unveiled a new $64 billion spending package Monday for a joint CIAPentagon program aimed at neutralizing […]

Learn More December 25, 2006

Top 10 Things Fundraisers Should Monitor

From our archives. Happy Holidays! For fundraisers managing reasonably complex fundraising programs, there's always a danger of missing the forest for the trees. You're awash in data and deadlines. Your messengers — CEO, program staff, board members — have lost your phone number. Your mail shop has just gone bankrupt and closed its doors with […]

Learn More December 23, 2006

Top 10 Online Marketing Blunders

From our archives. Happy Holidays! We try to keep our eye out for pertinent lessons and best practices from the commercial marketing world. Here's a good discussion of classic online marketing blunders, and how to avoid them, from marketing blogger Tom Hespos. #1: Failure to test #2: Forgetting bandwidth #3: Overtargeting #4: Failing to cap […]

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Where Americans Get Their News – Some Surprises

From our archives. Happy Holidays! The Pew Research Center for the People & the Press has just released its latest biennial report on the news consumption habits of Americans. If securing news coverage plays an important role in achieving your organization's mission, and you don't read — actually, study — this report, you oughta be […]

Learn More December 22, 2006

Who’s Reading The Agitator?

Regular readers know we conducted an online survey last month of Agitator readers. Here are the results we promised. Experienced group: 85% have been in their current field more than five years; 65% more than ten years. Nice balance: about 55% work for nonprofits, 30% with for-profits/service providers, and 15% are self-employed. Of the nonprofit […]

Learn More December 21, 2006

Testing Direct Mail, Online

I noticed today that PBS is going to pre-test three possible science series by streaming them first online on PBS.org and gauging audience reaction. Eventually one will make it into production. This reminded me of a question I've wanted to ask our readers … Has any nonprofit marketer out there actually pre-tested a direct mail […]

Learn More December 20, 2006