Award Winning Blog - Agitator

Have Donors Changed In 50 Years?

I audited a direct marketing webinar the other day dealing with improving customer acquisition results. One of the presenters made the case that for all the hype about database this and viral marketing that, the most important reality is that human nature doesn't change. If you want someone to respond to your offer (or appeal […]

Learn More May 14, 2007

Digital Marketing Guide

Nonprofit fundraisers and communicators: Are you committing enough mind share and resources to digital media? Here are two useful info resources as you think about it. First, a terrific compendium of digital marketing data prepared by Ad Age. Has all the factoids you'll need for reports and planning on braving the world of blogs, social […]

Learn More May 11, 2007

My Microphone Is Bigger Than Yours

YouTube isn't the only social networking site making political news (see our last two posts). Over the past few days the political blogs have been filled with debate over Senator Barack Obamas MySpace mess. The “mess involves how Obama volunteer Joe Anthony, impresario of the most significant MySpace Obama page, with 160,000 Obama supporters he […]

Learn More May 9, 2007

YouTube And Politics

Sticking with the same topic for an unprecedented two days in a row, here's more on YouTube's blossoming role in U.S. politics. Depending on your biases and crystal ball, YouTube will be either: The primary avenue going forward for political dirty tricks in the form of fraudulent, deceptive and misleading attack videos; The ultimate lens […]

Learn More May 8, 2007

Political Fundraising As It Should Be

Last week I received an excellent email fundraising appeal from John Edwards. Whatever your candidate preferences, this appeal deserves high marks — and your attention — for two reasons. You can view the effort here. First, it illustrates smart use of online video technology, in this case leveraging the enormous reach of YouTube and involving […]

Learn More May 7, 2007

Cinco de Mayo

Folks of Mexican heritage will be celebrating Cinco de Mayo on Saturday, commemorating Mexico's defeat in 1862 of a French army of occupation. Perhaps by 2062, Cinco de Mayo will be a national holiday in the US, as an observance of the importance of Mexican heritage citizens in America. We suspect many Americans would like […]

Learn More May 5, 2007