Award-Winning Blog


E-mail Experience Here

The E-mail Experience Council is an affinity group for e-mail marketers, mostly folks from the commercial world as best we can tell. They're worth checking out if you're doing any e-mail fundraising. Is anybody NOT?! In particular, they have a growing “white paper library” of articles, case studies, stats submitted by members (it's free to […]

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Why Agitate?

Way back in August, in a post called Why the Smorgasbord?,we talked about the raison d’etre of The Agitator, saying in part: We believe the “empowered consumer” is now also the “empowered donor” and the “empowered activist.” And non-profit marketers — whether raising money, seeking activists, or trying to get a message out — will […]

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Tis The Season For E-Fundraising

We don't know about you, but we've already begun to get a blizzard of e-mail fundraising appeals as the year ends. Some of them aren't particularly well-conceived or executed. Some are. You might be well into planning your year-end e-marketing campaigns, but it's never too late to consider some of the experience that's out there. […]

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Sharp Enough for Acumen Fund?

We noticed on Seth Godin's blog that Acumen Fund is looking for a Chief Development Officer. From what we know of Acumen Fund, this is not a job for a “been there, done that” development officer. The Fund has a decidedly entrepreneurial style, and we suspect the right candidate needs to be a breaker of […]

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The Vanishing Donor

In case you missed it during the Thanksgiving hubbub, Holly Hall had a great piece in the Chronicle of Philanthropy on donor retention, called The Vanishing Donor. The article provides some concrete examples of nonprofits like CARE and the University of Montreal who have improved their retention game, and features advice from fundraising consultant Penelope […]

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Podcasts – The Segway Of New Media

Remember the Segway? You know, the self-balancing, self-propelled two-wheeler that was going to revolutionize personal transportation? I used to sit in my office overlooking Connecticut Avenue in Washington and watch this same dude cruise down the avenue at a brisk clip almost every day, dodging potholes, oversized sidewalk cracks, and of course pedestrians. One day […]

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