Award Winning Blog - Agitator

Building Better Email Lists

Here are some very practical pointers on building email subscriber lists that are responsive and durable. From Return Path, a leading email marketing vendor. While the illustrations draw from the commercial marketing world, with a little imagination you can connect the dots to apply this advice in the nonprofit setting. Each of the following points […]

Learn More October 20, 2006

This Is Not Davy Crockett

No, this is C. John Wilder. But he's certainly determined to give the world something else to remember Texas for. Get to know him. As CEO of TXU, the largest utility in Texas, he's pushing a plan, fast-tracked by Texas' Governor Perry, to build eleven new coal-burning power plants that will double the CO2 emissions […]

Learn More October 19, 2006

Digital Awards To Greenpeace & Nike

Two awards to highlight for meritorious online campaigning and marketing. The ePhilanthropy Foundation gave its “Best Integrated Online/Offline Campaign” award to Greenpeace International for its “No Whaling Virtual March” in June 2005 in conjunction with the 57th International Whaling Commission held in South Korea. Over 60,000 supporters from 123 countries participated in the event online […]

Learn More October 18, 2006

Internet & Politics — 2006 Vintage

Burst Media reports that four in ten netizens have visited a candidate's website this election season, and one-third visited the site of an advocacy group. Interestingly, about 65% visited the sites of groups they knew they didn't support, or thought they might not support. Open-minded? Looking for dirt? And what do they see when they […]

Learn More October 17, 2006

Here’s Where You Belong, If …

As usual, savvy marketer and blogger Seth Godin turns an old saw — people look like their dogs — into an important insight. His point in this case: people buy what they buy (including from whom) because it validates them. When you buy a Powerbook, a Harley, a Field & Stream, a RED teeshirt from […]

Learn More October 16, 2006

International Nonprofit Sector – A Sliver

The Urban Institute has released a study of the scope, size and revenue of nonprofits focused on international needs and agendas. Their data covered the approximately 5,600 501(c)3 nonprofits working in the international arena with annual revenue over $25,000 and filing IRS 990s on FY2003 (thus excluding many religious nonprofits who are exempt form the […]

Learn More October 15, 2006