Award Winning Blog - Agitator

Email + Video = Fundraising Impact

As far as we can recall, this e-solicitation from the American Lung Association is the first time we've received an e-appeal using an embedded video to help attract attention and drive home the message. The message here: asthma can kill … join our Asthma Walk to help raise the funds we need to find a […]

Learn More October 14, 2006

Bright RED

RED is a organization focused on fighting AIDS in Africa that shows real smarts for harnessing powerful corporate sponsorships. RED was launched by Bono and Bobby Shriver specifically to enlist private sector support for this cause. Here's an example. The Gap is introducing a line of clothes and accessories that will deliver an AIDS awareness […]

Learn More October 13, 2006

Get A (New) Life!

Is your real world spinning out of control? Need to escape? Or are you generally on top of things and just looking for new challenges? Then enter the latest new worlds of online 3-D virtual reality. Create a new identity, furnish an apartment, set up a business, launch a nonprofit, run for office, get married, […]

Learn More October 11, 2006

Don’t Bother Reading This …

Unless you're a serious student of marketing. Max Kalehoff of Nielsen BuzzMetrics posts this interesting discussion of consumer “engagement” in today's democratized (i.e., consumer-controlled), fragmented media environment. The commercial marketing world is a-twitter these days over the concept of “engagement” (which essentially means getting your customer to be more involved with your brand). They're devoting […]

Learn More October 10, 2006

Imbabazi

What a life! The Washington Post reports the death of Rosamond Carr, who at age 82, after the horrific massacres in Rwanda in 1994, started an orphanage for Rwandan children, called Imbabazi … meaning: “a place where you will receive all the love and care a mother would give.” She had lived in Rwanda since […]

Learn More October 8, 2006

Mmm, Mmm Good

Never at a loss for interesting posts with some fascinating factoids our friends over at Don't Tell The Donor continue to follow and report on cause-related marketing efforts involving breast cancer. This time on Campbell Soup's switch from their classic red and white cans to a pink model in support of National Beast Cancer Awareness […]

Learn More October 7, 2006