Award Winning Blog - Agitator

The Forms of Social Computing

Click on the thumbnail below to view the Forms of Social Computing, as seen by Forrester Research.

Learn More April 20, 2006

Online Giving By Small Donors

Geo Washington U’s Institute for Politics, Democracy and the Internet published a good analysis of online giving in the 2004 Presidential election: GWUIPDI-OnlineGivingbySmallDonors.pdf

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1st gift to 2nd gift chasm – Why it exists and how to fix it.

Why is there such a precipitous fall-off between first and second gift, all but guaranteeing a negative rate of return on some 60% of first time donors? There are a lot of answers to this question, many having to do with specific cultivation approaches and warnings to follow or not follow at one’s peril. And […]

Learn More October 11, 2011

Why are Major Gift Donors More Committed to Your Cause? Their Social Status, in part.

There is an interesting study, summary published here, that finds those high in social status are naturally more trusting of others. Those high in social status also tend to be more affluent, be in a higher socioeconomic status and in general, be the types of donors you target for major giving. They may also be, […]

Learn More October 5, 2011

Chief Customer Officer in a Non-Profit? In a word, YES.

Jeanne Bliss, a customer relationship guru and author, has a great blog post arguing for the need for Chief Customer Officers. Now the customer term means she is orienting her argument and focus on the commercial sector but before you dismiss it out of hand, take a look at these key questions she poses and […]

Learn More September 30, 2011

The Message Matters – A Lot, How to Link NonProfit Messaging to Bottom Line?

Do the specific messages used by a non-profit matter to retaining donors? Do the messages matter for getting the 2nd gift? How much do they matter? Which messages matter more or less and which ones not at all? The first two questions are admittedly rhetorical. Given the importance of the message knowing the answer to […]

Learn More September 28, 2011