Award-Winning Blog


Sign Up? Or Call the ACLU?!

Want to optimize your online fundraising? Soon you will be able to get videos of the page-viewing behavior of your website visitors! That's right, each visitor and each of their keystrokes can be monitored and recorded! Plus, if you don't want to watch 1000's of videos, you'll get extensive statistical data. Here's the scoop from […]

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Citizen vs. Congress Arms Race

Get Active brings to our attention the “technology arms race” between our Congressional representatives and us … their constituents. Congress seems intent upon thwarting legitimate grassroots lobbying campaigns. Here's a compelling POV from Bill Pease, Get Active's CTO.

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Am I a Grump Head?

Like most of you, I'm thrilled to see Newsweek report that environmentalism is on the ascendancy in America. But I can't help recalling a comment made years ago by Jacques Cousteau to the effect that Americans' embrace of the easy task of recycling would actually undermine what was harder and really required, as he saw […]

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Broken Models

Some business models “break” faster than others, but none is everlasting. What about your fundraising model? How is it holding up? This is a question non-profit marketers should think about no less than commercial marketers. For example, per the NY Times, AOL has indicated it will soon abandon the iconic pay subscription model that successfully […]

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If Banks Can Do It …

At least half of the 12 biggest banks in America are developing or have released live chat capabilities on their websites according to a piece in yesterday's iMedia Connection. Well, if big banks –not usually associated with terms like “cutting-edge” or “personal service” — can use live chats to give their customers help with loans […]

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Possibly the Best Online Money You’ll Ever Spend

Slowly but surely the hype and hope that has surrounded online fundraising for most of the past decade is giving way to facts, analysis and the development of sound general principles. Nonetheless, there are many, many questions crying out for answers: How does online giving impact long-term donor value and the overall success of fundraising […]

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