Award Winning Blog - Agitator

Timeliness of Thank You’s or Personalization? If forced to choose, which should you definitely DO?

This post will almost certainly incite derision and maybe a few nods of agreement, probably means there is something here? In our recently released Donor Commitment Study (available for FREE download in the Resource section on this page) among 1200 recent, frequent, cause donors in the US we found an empirical, math based answer to […]

Learn More September 26, 2011

Donor Commitment Recorded Webinar – Called “Breakthrough” by Relationship Fundraising Author Ken Burnett

Here is the recorded webinar of the DonorVoice and Agitator National Study on Donor Commitment. Enjoy!

Learn More September 24, 2011

We Got Donor Commitment Scores – want to see who is “Great” and “Poor”?

DonorVoice conducted an online, nationally (US) representative survey among 1200 recent (last 12 months), frequent (more than 2 gifts to cause based charities) donors. The survey responses were collected between July 6th and 15th. The fielding process adhered to best practices to assure maximum coverage across all days of the week and times of day. […]

Learn More September 22, 2011

National Donor Commitment Study and proof of link between donor attitudes and behavior

Why We Embarked on This Project Everyone acknowledges there are significant issues with acquisition; namely costs going up, yields going down. There are also significant issues with retention; namely there isn’t enough. This is really two sides of the same coin; the increasingly expensive-to-acquire donor coming in has little motivation to stay. The financial argument […]

Learn More September 20, 2011

The Donor Retention Problem, Part 3, Strategy & Tactics to Increase Donor Commitment

How do you apply it the Commitment Model? Strategically and tactically. 30,000 ft: Not everything that you do matters to increasing the Commitment levels of your donors and what does matter does not matter equally. And we know from information processing theory that people cannot process a million things in order to form an opinion […]

Learn More September 19, 2011

The Retention Problem, Part 2, The Big & Little Picture Solution

The Big Picture Solution We know exactly how to measure the level of trust (we call it Donor Commitment) to your organization at the individual donor level AND how your organization can impact it with your marketing (direct or otherwise), communications and operations. Now indulge us a bit with more “white paperesque” context. Why do […]

Learn More September 16, 2011