Award Winning Blog - Agitator

Still in Silos?

The Boston Globe has announced that it is merging the editorial staffs of its print and online editions. This reflects today's digital realities in terms of the need for cross-platform brand consistency, the economics of producing content, and the desire of readers to use both media. Are your printed newsletters and publications still in a […]

Learn More June 27, 2006

About Warren Buffet’s $37 Billion Plus Gift

The morning papers and networks lead with the story of Warren Buffet's decision to give away 85% of his wealth ($37+ billion) beginning in July. The story first appeared yesterday in a Fortune Magazine exclusive by Carol J. Loomis, FORTUNE's Editor-At-Large. In an interview with Ms. Loomis, Buffet tells how and why he arrived at […]

Learn More June 26, 2006

Dipping Your Toes into Blogging?

If you're new to blogging, or are considering a blog for your org, here's a worthwhile study from UMass based on interviews with several dozen experienced bloggers. Most are not household names, but all have a lot of experience under their belts. I found the verbatims a lot more thought-provoking than the stats. #1 takeway: […]

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Watching People Use Media

The Online Publishers Association has just released A Day in the Life: An Ethnographic Study of Media Consumption, based upon researchers directly observing the media usage of 350 Americans for 13 hours in a day. The research was done by Ball State's Center for Media Design. If you're interested in how web use interacts with […]

Learn More June 24, 2006

Pay Attention to Karl Rove

Karl Rove has won some important elections. His views on conservatives' use of the Internet are worth noting. Here's a tease from a recent interview in the Victory New Hampshire website (scroll toward end of interview): “I do also think that the Internet has proven to be a more powerful tool on our side than […]

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Can’t Escape Longer vs. Shorter!

Maybe you thought you could escape the “longer vs. shorter” debate as fundraising moves online. Not so. Here's a study that tested the efficacy of longer vs. shorter online video ads. And the winner is …

Learn More June 22, 2006