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Blogging for Non-Profits

Here's an excellent discussion of the ins and outs of blogging for non-profits, courtesy of TechSoup. Lots of ideas and resources here.

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2005 Online Giving Up 148% Over 2004 Level

Nicole Wallace in this week’s edition of The Chronicle of Philanthropy reports that online gifts to 162 organizations increased by a whopping 148.1% over 2004’s level. That’s $908.4 million in 2005 compared to $366.1 the year before. This year’s Chronicle survey, the paper’s 7th, reveals that the increase is not all due to the southeast […]

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Teens (For When You Worry About the Future)

Most of our readers probably don't see teens as a hot demographic. But they are tomorrow's donors, and many are even today's advocates. And they use media MUCH differently — e.g., far more interactively — than most of you reading this post! CBS News has compiled a very comprehensive multi-media report on GENTECH, which you […]

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Media Campaigns from NPCA and WildAid

As reported by MediaPost: The National Parks Conservation Association launched a series of print ads that depict national park icons in the form of mock blueprints. The reason? To emphasize that once a structure is destroyed, it's gone forever. Mock blueprints feature Delicate Arch at Arches National Park in Utah, a two-million-pound sequoia tree from […]

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Online Video Taking Off

Internet monitoring firm comScore reports that the number of internet users watching video online grew an impressive 18% between October 2005 and March 2006. Viewers watched an average of 100 minutes per month, including advertising and non-advertising video. In March, 42% of all internet users watched video on an entertainment site; 33% watched via a […]

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Like It or Not, Your Newsletter Is Multi-media

An interesting article in Fortune asks: “So should a magazine like Time, Rolling Stone or Fortune still think of itself as in the magazine business if a growing portion of its readers are seeing the content it produces online? Or should it produce content of all types under its brand there? This kind of existential […]

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