Award Winning Blog - Agitator

How Much is a Prayer Worth?

There’s lots of talk about non-financial behavior– often dubbed “engagement”– and trying to understand the financial value of it. If someone likes or shares your post, reads your email, signs a digital petition and the list goes on and on…what is it worth? Religious charities often ask people to submit a prayer in some form […]

Learn More April 13, 2022

Personality Pseudoscience

No, not the Big Five model of personality traits that we use as a central part of our fundraising to divide folks on their innate traits and match message to audience. Unfortunately, the Big Five isn’t the most popular, well-known Personality test. It probably needs a new PR agent. Ever heard of Myers-Briggs? Almost certainly. (See […]

Learn More April 11, 2022

Each of Us Must Do Our Part

Within days of Russia’s invasion of Ukraine, veteran fundraiser Harvey McKinnon, a perpetually outraged saint on behalf of causes that matter, sent out a batch of memes urging fellow fundraisers to put ‘em to good use and help spread the word on the central importance of reducing the use of Russian oil –the main fuel […]

Learn More April 8, 2022

Do Neighbors Always Get the Same Direct Mail?

Bob and Bill are neighbors in Anytown, USA. They’re the same age, race, income and both are married with 2 kids and a dog. They both give to the same NationalCharity.org and the same localfoodbank/mission/animalshelter.org and with an identical RFM profile. Do they get the same direct mail piece? 100% of the time. Why? Are […]

Learn More April 6, 2022

Which Words Do Females Know Better Than Males?

We admittedly geek out on the scientific study of words, linguistics. We’ve built the CopyOptimizer tool to score copy on Readability and Storytelling using linguistics. We believe writing is more work, effort, training, study and process than divine inspiration and stroke of genius, hence tools and rubrics that turn writing into more science, less art. […]

Learn More April 4, 2022

Are You In The Behavior Change Business?

Yes, yes you are. You are trying to change non-giving (at least to your org) to giving or giving of time to giving of money or quitting giving to restarting giving. For all behaviors needing to be changed. The only way to foster behavior change that sticks is by fostering high quality motivation. Motivation is […]

Learn More April 1, 2022