Award Winning Blog - Agitator

Is BLM Protester the Same as Covid Anti-Lockdown Protester?

Comparing BLM protesters to Anti-Lockdown protesters probably seems like comparing pagans and Christians or saying left is right and up is down. It’s far more common for those on the political right to characterize BLM as Antifa fascists promoting violence and those on the left describing Anti-Lockdown as ignorant, gun toting racists promoting violence. Violence […]

Learn More May 6, 2022

Ask Amounts: $.99 and Upgrading

We wrote last week about the allure of $.99 pricing in the consumer world and argued for testing with $.99’s in the ask string. The best test is appending education to your file (cheap, quick and easy) as proxy for numeracy, and having a split test since more numerate and less numerate people process prices […]

Learn More May 4, 2022

Fundraisers Are Not In The Persuasion Business

Our business is fundraising. We try to get folks to engage in helping behavior, giving and doing. We are not in the persuasion business. If we were, we’d be out of business. As Jack Trout, famous ad man said, “if the job is to persuade people, don’t accept the job.” Our job is to meet […]

Learn More May 2, 2022

Write Like An Academic?

In our world, writing like an Academic is bad. That is intuitively known and empirically proven with Copy Optimizer. You don’t want your copy sitting in the bottom left quadrant – no story and informationally dense. As it turns out, it’s also bad for Academics to write like an Academic in Academia. A study took […]

Learn More April 29, 2022

Is Your Copy Authentic?

Authentic might be my favorite, least favorite word. There was a time when I liked it, back when authentic meant, well, you know, authentic. But, like many English words it got misused and overused to the point of almost making it the opposite of itself. Authentic can’t be claimed, only bestowed. But the concept matters […]

Learn More April 27, 2022

How to Make Your Copy Better

It’s here. It’s time. Heck, it’s past time. You can stop holding your breathe, especially the purple person in the back. No more waiting, you’re a minute or two from reimagining and reinvigorating your fundraising copy. Finally, objective scores for your fundraising copy. Want to know, for sure, if your copy is Readable and has […]

Learn More April 25, 2022