Award Winning Blog - Agitator

Backlash Building

Twelve hours. That’s how long it took. Twelve hours after Homeland Security Secretary Kristi Noem announced a $200 million taxpayer-funded thank-you campaign for Trump—an order straight from him—he logged onto Truth Social. Urged Musk to “get more aggressive.” More destruction. Faster. Until the whole damn thing collapses. Paralyze, then dismember the U.S. government. That’s […]

Learn More February 24, 2025

This Job Listing Reveals What Fundraising Is Missing

Are you in the behavior business? Your fundraising team probably says they are while your program staff is more likely to be acting like it. There’s a growing paradox in charitable organizations: program teams are embracing behavioral science to tackle big, intractable problems, while fundraisers mostly stick to describing donor behavior—maybe predicting it occasionally. But […]

Learn More February 21, 2025

Mind the Gap: Why Behavioral Nudges Don’t Always Transfer to Fundraising

Nudges have been the darling of behavioral science—subtle tactics designed to steer choices in predictable ways. Businesses use them everywhere, from pricing strategies to product placement. So, can fundraisers just borrow these tricks and expect the same results? Not quite. The gap between consumer and donor decision-making is massive. Buying a product is about value-for-money […]

Learn More February 19, 2025

President’s Day or Identity Crisis?

It’s an odd holiday here in the States. The Brits might call it a Bank Holiday. It used to celebrate George Washington’s birthday. In fact, in the annals of US Government paperwork it’s still officially listed as this by the US Office of Personnel Management, which I think is like their HR Department. At any […]

Learn More February 17, 2025

Chasing High Returns Is Killing Your Growth

Who doesn’t want to show off a shiny 4:1 Return on Ad Spend (ROAS) from your latest campaign? Your CFO is probably already dreaming about next quarter’s numbers. What idiot fundraiser would argue against channeling dollars to the higher ROAS activities? This idiot. Here’s what everyone’s addicted to: Paid Search Brand Terms: 8:1 ROAS (Translation: […]

Learn More February 14, 2025

Old Wine, New Bottles, and Why Your ‘Engagement’ Metrics Are Drunk

The jangle fallacy occurs when two similar or identical things are assumed to be different because they are labeled differently – old wine in new bottles. This is rife in psychology where the term originated. My fan faves, Grit. In high school my kids were required to read the Duckworth book. Grit was a new […]

Learn More February 12, 2025