If Your Strategy Works for the ‘Average Donor,’ It Works for No One
We treat the average gift like gospel – reporting, obsessing and buidling decks on it. That would make sense if donor behavior followed a nice, clean bell curve, tall in the middle, tapering on both ends. In that world, averages matter. Standard deviation matters. Outliers? They’re noise. But your donor data probably doesn’t live in […]
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May 2, 2025