Are Your Segmentation Skills a Joke?
IF you depend solely on RFM for your segmentation you’re leaving tons of money on the table. IF you buy into the idea of “personas” created by navel-gazing or demographics (age, gender, income, education) you’ve not only wasted time and money, but you’re leaving even more $, £, € on the table. If you buy […]
Learn More
March 12, 2018