charity: water Goes Mailing?, Part 2
Personalized Matching Findings Winning execution Openness, losing on Agreeable. The holdout group has no hard, incremental costs to service it – it’s all digital. The net or profit margin for the holdout in the winning Openness treatment is higher than the letter group margin. But, you got a lot more people “engaged” with the brand […]
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July 27, 2022