Don’t Just “Watch” The Candidates Debate
It used to be that “good government” advocates like the League of Women Voters and high school civics teachers were thrilled if anyone merely watched political debates!With the advent of the web’s online engagement, viewing and social networking options, however, the “good citizen” bar has been raised substantially.Now you can vote instantly on the winner, register to host official viewing parties, and of course watch the debate online while you multi-task.Here’s what the Obama and McCain campaigns want you to do to participate in their first debate on Friday.For ObamaFor McCainEnjoy the debate! [Although as we write, John McCain has a different idea in mind!]Roger & TomP.S. Your nonprofit’s CEO isn’t likely to have access to prime time TV on a scheduled basis anytime soon, but were he or she to do a webcast to the faithful, these campaign tools would apply.
One response to “Don’t Just “Watch” The Candidates Debate”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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never planned on watching debate have better things to do media is so whipped up abou tthis dont they know we dont carre if it is friday or next week or never
now maybe i can watch some good tv with my two dollars in the bank.