Halfway, Now What? Tell Us.
We convened the esteemed (read: infamous) Agitator editors and all our dedicated senior staff and researchers (read: Google search, Google scholar search and Chat-GPT) to debate the merits of taking a few days off to celebrate the quintessential American holiday, July 4th.
And in a bout of irony, we decreed it so despite the staff and researchers wanting to stay on duty.
But they succeeded in convincing us we should adopt a more democratic process going forward, hence our negotiated compromise to continue ignoring them but not you.
We’re halfway through the calendar year. We’d love your feedback and editorial suggestions.
Either in the comments or by emailing me directly at kschulman@thedonorvoice.com, please do tell us,
- Which topics should we cover less?
- Which topics should we cover more?
- Any other suggestions or feedback?
Thank you,
Kevin and Roger
2 responses to “Halfway, Now What? Tell Us.”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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I’d suggest making a push to describe how people learn to do all your ideas. Every time you suggest a marketing strategy, also suggest how we would train a relatively inexperienced staffer to implement that. I have no lack of strategic ideas. What I lack is enough staff with enough experience, education, and efficient practices to make them happen. Thanks!
Hi John, thanks for the feedback. I’m curious if any marketing strategies we’ve discussed have peaked your interest more than others? Or is it as Tom Ahern, another Agitator subscriber and regular contributor, a firehose of counsel (from us and others) that’s hard to mentally catalog and therefore, hard to answer?
We can certainly train your team and make it efficient with a specific scope and one that serves as in-market practice, knowledge transfer and future ideas to test on your own.