Search Results for: ask less
Does Your Giving Cup Spilleth Over?
If my first giving experience was good, will I be more or less likely to give the 2nd time? This needn’t be rhetorical as obvious as the answer may seem. We routinely measure satisfaction with the giving experience and see a strong, causal link in the direction you’d expect – good is good, bad is […]
Who Owns the Story?
That’s the rhetorical question underlying an Amref Health UK report, a charity focused on health in Africa. The report shares loads of useful detail on a direct mail test pitting what they call participant stories against charity stories. The report is authored by outside consultants, Jess Crombie and David Girling, in partnership with Amref. The test […]
Should I Sustain or Should I Go Now? Stop Pressure Tactics.
Join in Please consider joining us for the Should I sustain or should I go now learning session. If you think donor experience matters to sustainer retention then the vague term needs to be broken down into specifics and we need to get more precise. Here’s an example, a telefundraising campaign to convert digital leads […]
Donors and Non-Donors, Is That the Best We Can Do?
Why do people give? I’ve seen academic research showing a big driver of giving is asking. That’s like saying you can’t win the lottery if you don’t play. True enough but it doesn’t make the opposite true; you will also lose if you play. The expected return is always negative. People don’t give because we […]
Exciting Breakthroughs on Give Now and Pay Later
Back in July we posted What if Donors Could Give More Now and Pay Later? focused on the offering by a new financial tech company B Generous. In essence the B Generous approach to increasing the size of donor gifts is to offer financing of the total gift, interest and fee free to the donor […]
Who Doesn’t Love Control?
Answer: Nobody doesn’t love control. Double negative notwithstanding, we humans love control or the perception of it. Control is one of three key psychological needs, often referred to as a sense of autonomy and choicefulness: aka control. People who feel a sense of autonomy over their giving are more likely to do it again. A […]
What the Hell is “Pulsing”?
Grandma Craver frequently warned, “Enough is enough. Too much will make a dog sick.” Her way of indicating the downside of overdoing things. That’s exactly the point of Kevin’s post, Give Donors a Chance to Listen to the Silence noting the decrease in response rates as the number of mailings a prospect receives increase. Kevin concludes: […]
Does Biden/Trump Winning 2024 Lower Charitable Giving?
The answer is an emphatic yes and no. The classic case of crowding out is government spending on social ills that lowers the need for individuals to give. Empirical evidence for this effect has been mixed. But, what if the effect is more complicated than that and what if it has nothing to do with […]
Effort is a Fundraising Killer
Effort, be it physical or mental is often avoided. People will even endure physical pain to avoid mental effort in lab settings. If there are two equally rewarding outcomes we humans tend to follow the law of least work, the path of least resistance. Think about giving to charity. You do or you don’t. If […]
Give Before Midnight. Save Democracy
Spoiler Alert: Chances are your $3 contribution rushed to Nancy Pelosi won’t save democracy. Not even if your donation is matched 10X and arrives by midnight as requested. These days –about every 11 minutes –my email inbox dings with news that another message from a Democratic candidate, the party itself, or some strange sounding political […]