Search Results for: ask less
Don’t Bother Reading This …
Unless you're a serious student of marketing. Max Kalehoff of Nielsen BuzzMetrics posts this interesting discussion of consumer “engagement” in today's democratized (i.e., consumer-controlled), fragmented media environment. The commercial marketing world is a-twitter these days over the concept of “engagement” (which essentially means getting your customer to be more involved with your brand). They're devoting […]
Study On Emails To Congress Stirs Hornets’ Nest
A few days ago, the Washington Post's Jeffrey Birnbaum reported under this headline, Study Finds Missed Messages on Capitol Hill, that six of the top ten vendors for email campaigns targeted at Congress failed to deliver half or more of their e-messages. His report was based on a study done for Capitol Advantage, a leading […]
Broken Models
Some business models “break” faster than others, but none is everlasting. What about your fundraising model? How is it holding up? This is a question non-profit marketers should think about no less than commercial marketers. For example, per the NY Times, AOL has indicated it will soon abandon the iconic pay subscription model that successfully […]
How Soon They Forget!
When it comes to marketing and fundraising, does your organization remember anything? Why that advocacy campaign three years ago failed, or worked? What your donors have said about you in probably each and every focus group or poll you’ve ever conducted? What has already been learned from your online or direct mail or telemarketing testing? […]