Search Results for: ask less
When A Nonprofit Isn’t Good Enough
How do you know when a nonprofit isn't good enough? In the commercial world, the measures of performance are pretty clear, even when curiously applied. For instance, head coach Marty Schottenheimer of the San Diego Chargers was just sacked despite having led his team to the best record in the NFL this past season. The […]
Growing A Nonprofit Brand
Intercept. Interpret. Invite. Intrigue. Inspire. These are the words that come to mind when I think about how I would establish and grow a nonprofit brand. Intercept: perhaps nothing requires more marketing creativity today than getting in the face of your target audience with a relevant message at a ripe moment. Fortunately, even as the […]
Election 2006 Online
The Pew Internet Project has released Election 2006 Online, a thorough study of Americans' use of the internet in the recent elections. While this report deals specifically with the internet as a source of political campaign news and as a vehicle for engaging with the elections, the patterns it reveals are important for all cause […]
The 59 “Smartest” Orgs Online
“A” for the idea. “D” for the execution. Unfortunately, that's how I'd rate this effort by Seth Godin (before whom I normally genuflect) to identify the “smartest” nonprofits in terms of using the latest online tools (especially the so-called Web 2.0 social networking platforms like Flickr, MySpace, etc) to build community and enthusiasm. To be […]
Advice From UNICEF, Red Cross, Habitat
Marketing honchos from three of the nonprofit mega-brands made some interesting observations that were buried in DM News’ Outlook 2007 edition. From Habitat’s Tim Daugherty: “[We] are realizing the importance of leveraging online giving in a much more integrated fashion … It is no longer acceptable to treat all of your donors in the same […]
No Online Endorsement … No Sale
Consider this observation by communications consultant and blogger Dave Evans: Ordinary consumers are continuing to integrate technology into their everyday lives. As they do, a natural reliance on a network of friends and other consumers develops … It's only a matter of time before most purchases with any sort of decision analysis are made largely […]
Pass The Dopamine, Please
In an article titled “The Joy of Giving,” The Economist reports on brain research that seeks to explain the mental processes involved in making donations. Researchers at the National Institute of Neurological Disorders and Stroke used a standard technique called functional magnetic resonance imaging to map the brain activity that occurred when test subjects were […]
Don’t Bother Reading This …
Unless you're a serious student of marketing. Max Kalehoff of Nielsen BuzzMetrics posts this interesting discussion of consumer “engagement” in today's democratized (i.e., consumer-controlled), fragmented media environment. The commercial marketing world is a-twitter these days over the concept of “engagement” (which essentially means getting your customer to be more involved with your brand). They're devoting […]
Study On Emails To Congress Stirs Hornets’ Nest
A few days ago, the Washington Post's Jeffrey Birnbaum reported under this headline, Study Finds Missed Messages on Capitol Hill, that six of the top ten vendors for email campaigns targeted at Congress failed to deliver half or more of their e-messages. His report was based on a study done for Capitol Advantage, a leading […]
Broken Models
Some business models “break” faster than others, but none is everlasting. What about your fundraising model? How is it holding up? This is a question non-profit marketers should think about no less than commercial marketers. For example, per the NY Times, AOL has indicated it will soon abandon the iconic pay subscription model that successfully […]