Search Results for: ask less
When To Change Course?
Yesterday, we asked readers to take our Mid-Year Assessment survey … Has the first half half of 2009 met expectations? How are fundraisers tweaking their programs or adjusting their fundraising investments? We won’t publish results till next week, but early returns suggest that folks are relatively calm at this stage. In that context, here’s some […]
Survival Of The Fittest?
NY Times columnist Nicholas Kristof just wrote the fascinating story of Scott Harrison, a fundraiser and skillful marketer who, as Kristof puts its, is making clean water sexy. Some important fundraising lessons here. Scott is a 33-year-old ex-nightclub promoter who "got religion" while vacationing in South America, then deepened his epiphany by doing a volunteer […]
Are You OK With 1 Percent?
That’s the question asked by Steve MacLaughlin, Director of Internet Solutions at Blackbaud, in a recent blog post. He’s talking about the fact that, on average, online fundaising appeals get less than a 1% response rate … indeed, the average is less than 0.2%. Steve looked at data from the 2009 eNonprofit Benchmarks Study done […]
Agitators Rate Twitter
Here are the responses to date of our one-question survey regarding Twitter : Which statement about Twitter to you most agree with? Twitter is a killer app and will become hugely important to nonprofit communications and fundraising going forward — 38% Twitter will be only marginally useful for most nonprofits, because only a very small […]
More Re Online Loyalty Building
Last week, The Agitator posted on online loyalty building and asked readers what they are trying along these lines. Here are two helpful replies we’d like to share. First, from Lisa Sargent at Sargent Communications: Tom, I covered this to a lesser extent when I wrote about trigger emails in my April e-newsletter. Two of […]
In Defense Of Creative
Yesterday, Roger and Guest Ranter & copywriter Bob Levy teamed up to argue in The Agitator that sound strategy was more important to fundraising success than the "silver bullet" package. Tough to disagree with that. This — mind you — coming from two creative whizzes who have written more than their fair share of long-lived […]
Too Important For Techies – II
Yesterday I wrote a post, Too Important for Techies, saying that online fundraising was in the wrong hands … techies. It stirred up quite a commotion, as you can see by reading the comments following the post. Including my DonorTrends colleague, Ryann Miller, who offers these thoughts. Sort of a plea for us to respect […]
Donor Involvement Yields Fundraising Dividends
The morning’s mail brought this from a loyal Agitator subscriber: “Team Agitator – I am doing some research for a client about how response rates on acquisition are impacted by packages that ask prospects to take an action in addition to giving a gift. E.g. signing or mailing a postcard to an elected official, making […]
Resist The COOL Factor
I was about to post on this article, Five New Ways to Communicate in Social Media, from Gary Stein at Clickz. The ideas he suggests for marketers to interact on online social networks with the customers of their brands are indeed intriguing … actually, a bit scary. But then I read this comment made by […]
And No One Has To Make The Coffee
Even before I reported on the International Fundraising Conference online virtual event earlier this week, I’d been thinking of innovative ways in which broadband, the power of the Web and today’s software platforms can be used to build donor/member loyalty. Few dispute that involvement and engagement on the part of donors with the organizations they […]