Search Results for: deceased
Seize This Moment
The M+R 2021 Benchmark Study is now out. And it’s a winner. In fact, it carries news of lots of winners in the pandemic year of 2020. I hope you’ll read the entire report packed with charts and editorial insightful commentary covering digital advertising , email messaging, text messaging and peer to peer, email metrics, […]
Dealing with Donor Erosion
Most fundraisers don’t even need Artificial Intelligence, machine learning or the expensive gibberish of donor personas and clusters to drive away their donors. In fact, as Kevin pointed out in recent posts many of these gee whiz tech and “scientific” tools may in fact speed up donor erosion by lulling us into dangerous and attrition-filled […]
A Twitter Tantrum to Read and Heed
Last year at this time I was moving along to finish a Year in Review post when a Tweet storm caught my eye. Usually, I ignore ‘em while writing, but this series struck a nerve. In fact, it reveals how we so ignore and frustrate basic donor needs that I wonder how we even survive. […]
Great Monthly Giving Is In The Details
In the midst of all our ranting, pontificating and advice-giving it’s easy to overlook the fundamental importance of paying attention to details. “So mundane” …” So below my pay grade” …” So what?” Everyone reading this knows down deep that indeed details do matter. And, if we’re going to succeed we have to make the […]
Embarrassed by Death. Educated by Hot Pants
“More than $1.4 billion in stimulus checks went to dead people, the Government Accountability Office said.” When I saw that headline in yesterday’s New York Times it was instantly clear to me that clearly the Trump administration is not using The Agitator Toolbox.. Let me explain. Seems like in the rush to inject money into […]
We Pause The Year In Review for This Serious Rant
I was moving along to finish Part 2 of my Year in Review post when a Tweet storm caught my eye. Usually, I ignore ‘em while writing, but this series struck a nerve. In fact, it reveals how we so ignore and frustrate basic donor needs that I wonder how we even survive. Consequently, I’m […]
Two Low/No Cost Tips to Boost Year-End Revenue
Time’s running out. It’s too late to implement some elaborate year-end strategy. BUT…here are two Agitator tips –one free and one costing no more than $20—that any organization, small or large, can put in place quickly and easily to boost year-end revenue. Tip #1: Database Address Update. Estimated Potential Benefit: 5%-7% Revenue Boost [Estimated […]
Are Smaller Organizations Missing Out on The Direct Mail Advantage?
I’m getting more curious and more concerned about why so many nonprofits sector so neglect the “basics.” Simple things like updating addresses. Identifying deceased donors. Or promptly sending a prompt and truly heartfelt “thank you”—on paper… in an envelope… with a stamp. “Basics” that are considered mundane but left unattended damage every organization. Many caring […]
Premature Exoneration
Nick’s selection of Game of Thrones to illustrate the importance of donor identity, prompts me to seize on the Barr-Trump Exoneration Victory Lap preceding public release of the Mueller Report to spotlight a much overlooked, but fundamentally important problem: the highly likely inaccuracy of address information in your donor list. “How accurate are the donor […]
Popular Posts in 2018: 7 Easy Retention Wins
First published on October 17, 2018 My local mechanic has a sign over his workbench: “I can explain it to you, but I can’t make you understand it.” Visions of that sign popped up as I worked on The Top Five Barriers to Retention post. That’s when it occurred to me that there are many well-intentioned folks […]