Search Results for: deceased
Motrin: A Lesson In Issue Campaigning
November 19, 2008
Admin
As told by Ad Age, here is a fascinating account of the brouhaha over a recent — now deceased — advertising campaign for Motrin, the painkiller. It’s left some executives at Johnson & Johnson’s McNeil Consumer Healthcare unit consuming a lot of their own medicine! The ads were an attempt by Motrin to connect and […]
Bringing A Dead Brand Back To Life
May 22, 2008
Admin
I’ll say it flat out … this, from the New York Times magazine, is one of the most fascinating marketing articles I’ve ever read. It’s about a company that buys "dead" brands … the intellectual property left from products no longer made, like Brim coffee, SalonSelectives shampoos, Nuprin, and Underalls … and brings them back […]