Search Results for: feedback
Top 10 Non-Profit Innovation Ideas
Most folks hear innovation and probably think technology or systems. This is decidedly not a list with that definition in mind. Innovation is, in our view, about new thinking and new ideas. The sector must break out of its inductive and deductive mindset. A mindset that is stuck analyzing the past to produce the future, […]
The Problem with Donor Satisfaction Programs are…the Very Satisfied
How is that blog headline for a man bites dog storyline? This seemingly ridiculous claim becomes more credible if you consider, Customer (or Donor) satisfaction programs are mostly about remediating bad experiences. Most corporate entities use customer satisfaction to evaluate a given, isolated experience – e.g. a shopping trip, a call center interaction, an in-person […]
Cool Data For Alumni Fundraising
The Agitator has heaps of .edu readers whom we don’t frequently address specifically. So we’re happy to jump on the opportunity to alert you to the CoolData blog, which specializes in advice on making the most of your alumni data for fundraising purposes. Here’s an example of their analysis of alumni website behavior. Happy to […]
The Future Of Fundraising
Send this to your CEO and every member of your board. Right now! Frankly, I’m exhausted from preparing this, but I really hope you’ll invest the time to read the whole post. Believe me, it’s worth it if you care about the future of your organization. Here’s why. Blackbaud has just delivered a “must read” […]
Want to Increase Referrals & Donations? Start Listening to Donors.
We are big believers in the need for the non-profit space to catch up with its commercial brethren in soliciting and acting on donor feedback. If we had a motto (and we don’t), it would be that non-profits need to start measuring and managing – i.e. acting on – donor attitudes with the same focus […]
Chief Customer Officer in a Non-Profit? In a word, YES.
Jeanne Bliss, a customer relationship guru and author, has a great blog post arguing for the need for Chief Customer Officers. Now the customer term means she is orienting her argument and focus on the commercial sector but before you dismiss it out of hand, take a look at these key questions she poses and […]
National Donor Commitment Study and proof of link between donor attitudes and behavior
Why We Embarked on This Project Everyone acknowledges there are significant issues with acquisition; namely costs going up, yields going down. There are also significant issues with retention; namely there isn’t enough. This is really two sides of the same coin; the increasingly expensive-to-acquire donor coming in has little motivation to stay. The financial argument […]
The Donor Retention Problem, Part 3, Strategy & Tactics to Increase Donor Commitment
How do you apply it the Commitment Model? Strategically and tactically. 30,000 ft: Not everything that you do matters to increasing the Commitment levels of your donors and what does matter does not matter equally. And we know from information processing theory that people cannot process a million things in order to form an opinion […]
Repeat Donors Always Welcome
This week, I’m going to wear you down on the subject of retaining donors! It’s THAT important. Here’s more advice on how to hang on to them … this time from Bill Peck of Organizational Solutions, writing in Philanthropy Journal. Bill’s recommendations (amplified here): Send a timely thank you letter within five to seven business […]
Welcome Advice
I mean just that … courtesy of Fundraising Success. From Craig DePole at Newport Creative Communications, here’s some very straightforward advice on how to welcome your new donors. In brief (if your nonprofit’s first year retention rate is less than 40%, I suggest you read the whole article): Make it timely. Make it personal … […]