Search Results for: ask less
What Ask String Works Best?
The life of a direct response fundraiser is filled with so many questions – far more questions than answers. Take the question, “How much should we ask for?” Usually the question is answered with the conventional application of a formula based on previous giving. For example, 1.0X, 1.5X, 2.0X highest previous gift –or some variation […]
Time-Ask Effect
Spending time is associated with social experiences which often involve emotions. Introducing a time-ask before any ask for money will make people seek emotional satisfaction and will increase helping behavior. This is true regardless of whether they said yes or no to the time-ask. Example Asking people if they’re interested in volunteering for a cause […]
TESTING: BASKIN-ROBBINS CURES CANCER!
(aka The Myth of Statistical Significance) Get the Nobel Prize ready. I know Baskin-Robbins cures cancer in lab tests for a fact despite no medical training or testing. How can I be so certain? Because they have 31 flavors. If I ran a test of people who eat each flavor of Baskin-Robbins, it’s very likely […]
Less contact, more revenue? Some for-profits think so
The nonprofits who have made the decision to mail less frequently must think they are going nuts. Organizations like Union of Concerned Scientists, the U.S. Olympic Committee, and others have seen positive net results by communicating less frequently and with more focus on the donor. Yet I have heard three different people from three different […]
The cost of costless communication
It costs money to send an extra person an extra mail piece. It costs no money to send an extra person an extra email. So it’s natural to get logorrhea online and have a default of sending more to more. But it turns out this does have a cost: $24,522. That’s the amount that the […]
Don’t Ask … Thank
As the Thanksgiving break approaches in the U.S., doubtless thousands of fundraisers are frantically making their final preparations for #GivingTuesday, which occurs next Tuesday, the 29th. As faithful Agitator readers know, this is not an occasion high on my personal priority list! However, in the spirit of service to our fundraising community, I will bite […]
Online Transactions: Less Friction, More Money
Anything that complicates or slows down the online giving process translates into fewer completions and dollars raised. Here’s some real ‘nuts and bolts’ advice you can apply today, before you go to your thirteenth committee meeting on ‘Eliminating silos in our fundraising department’. [Now don’t get me wrong … depending on the size and state […]
Ask The One Who Matters Most
We were more than a little surprised — and very pleased — that 331 folks registered for the Agitator/DonorVoice/SOFII webinar on reducing F2F attrition in the first 90 days. Even if you’re not into the Face-T0-Face channel I recommend you download or view the recording of the presentation, because there are some valuable insights for […]
Ask And Ye Shall Receive
I know that Roger’s was upsetting the apple cart last week with his Raise More, Ask Less series of posts. So it’s with some sheepishness that meanwhile I was asking Greenpeace to ask more! You’ll recall that I’ve been very enthusiastic about Greenpeace’s current campaign against Arctic oil drilling. Gave it an A+ for supporter […]
Lesson From Greenpeace: Closing The Deal
On July 25 I noticed, viewed and reviewed on The Agitator an online video produced by Greenpeace, titled Lego: Everything is NOT Awesome. It deals with oil exploration by Shell in the Arctic. I was hugely impressed and indicated my expectation that Greenpeace would probably do more than merely bask in the satisfaction that I […]