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10 Principles To Inspire Your Brand
Here are ten principles to consider as you go about defining and communicating your brand. Offered by marketer Max Kalehoff, they distill neatly what others take books to say. As a nonprofiteer, whether you think of your organization as being in the brand-building business or not, you are. Because, regardless of what you consciously do […]
Results From Agitator Survey
Today we are huddled in Washington, DC cogitating over how to improve The Agitator. It's our way of celebrating National Philanthropy Day in the US (in case you missed the parades). Meantime, we'd like to share the results of our recent Agitator reader survey, which will be guiding our direction. As of this writing, 154 […]
Please Take The Agitator Survey
We need your feedback! Earlier this month, The Agitator passed an exciting milestone … we signed up subscriber #1,000. And the pace of sign-ups (we're now at 1,070) and visits to our blog is quickening. As a group, our subs read almost 11,000 posts in the last thirty days. And, depending on which web analytics […]
Emotionomics
Boy do I hate that mash-up! But I persisted in reading this fascinating commentary on a new book by the title, Emotionomics: Winning Hearts and Minds, by Dan Hill. I read a ton of stuff on the topic of how people process things, and I'll definitely add this to my reading list. Till we're blue […]
Testing Website Usability
You wouldn't blitz a major direct mail acquisition package to hundreds of thousands of prospects without testing, would you? I hope not! Then why would you offer a website — probably your major gateway to the public (and your members) these days — without testing its effectiveness with real live users? This article from ClickZ […]