Test of the Month Webinars
A quick one for you…
The Nonprofit Alliance is now offering a series of “Test of the Month” webinars. On the third Thursday of every month at noon Eastern/9 AM Pacific, we’ll meet for 30 minutes to discuss fundraising experiments from the scientific literature and/or real-life testing. That’s two days from now, hence the odd Tuesday post. It’s open to any nonprofits and you can register here.
And if you have a test you’d like to share, we are looking for brave testers with a story to tell. Just let me know!
Thanks and hope to see you there,
Nick
P.S. If you can’t make it the session will be recorded the proviso that it may not be glitch-free since this will be the first one out of the box in this series. So, go ahead and register and we’ll make sure you receive notice of the recording.
3 responses to “Test of the Month Webinars”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Will the webinars be available afterwards to review?
I cannot make this first one, would like to watch it later, if that is possible.
Chris,
Nick reports that the session will be recorded. However he warns that because this is the first recording of this new series he can’t guarantee it will be free of technical issues. Nonetheless, if you’ll register he’ll send you notice of the recording.
Thanks – will do!