Award Winning Blog - Agitator

TESTING: Best Practices-Part 2

It may well be time for you to break the “test only one thing at a time” rule. This is especially true if you’re trying to move from local improvement to a globally significant breakthrough as covered in Kevin’s earlier post (Locally or Globally?) Perhaps you’ll want to do some message testing on donor Identity…or […]

Learn More February 10, 2021

Quality or Quantity Sustainers?

Way too much fundraising has an implicit “Or” that creates a false choice between Quantity or Quality of the donor. You’ll want to register for the upcoming sustainer webinar to learn how we can go from “Or” to “And” and hear from The Atlanta Humane Society, and One&All on how to apply behavioral science to get […]

Learn More February 8, 2021

TESTING: Best Practices- Part 1

In his post Locally or Globally Kevin emphasized the importance of testing that gets you beyond the usual confines of the “locally optimized” (same old, familiar, more of the same) to a ‘globally optimized” (a true re-think of what you’re testing) world of testing. Over the years we’ve written a lot about testing practices and […]

Learn More February 5, 2021

Locally or Globally?

Part of me would prefer this post be about “all politics are local”, or “to think globally, act locally”, or some other bumper sticker phraseology. Alas, it’s about a theoretical and practical problem that won’t neatly fit on your bumper. What if your best practice, or your best statistical model, or your best appeal, or […]

Learn More February 3, 2021

Bernie’s Magic Mittens and Abusing Your Donor

One of the light and bright photo by-products of the horrid trifecta of January events in Washington, D.C. – Insurrection, Impeachment, Inauguration—was the terrific photo of Senator Bernie Sanders seated at the Inauguration swathed in parka and hand-knit mittens. Of course it didn’t take long before that photo was transformed into an endless stream of mostly […]

Learn More February 1, 2021

Applying Science to Boost Sustainer Results

Here at the Agitator we post a lot on the use of behavioral science in fundraising. My purpose in badgering Kiki, Kevin and Stefano to keep their insights coming is because I believe the main purpose of their work is to use science to find and provide creative and practical solutions for fundraisers. I’m sure […]

Learn More January 29, 2021