Award Winning Blog - Agitator

Premiums (Can) Reduce Giving

To premium or not to premium, that is the /a question. Wade into this debate at your peril as confirmation bias is powerful and seemingly no amount of evidence in one-direction is likely to sway opinion if you believe the counter view. In fact, you’ll likely dig in deeper in the face of counter-evidence. So, […]

Learn More November 30, 2020

Happy Thanksgiving

We are grateful for the time you give The Agitator. We are grateful for your thoughts and Comments. We are grateful for the work you do for Others. We are grateful for YOU. Happy Thanksgiving! Roger and […]

Learn More November 26, 2020

Most Charitable Nations. Most Charitable States

Each day we’re deluged with the updated stats on disease and death from the Coronavirus pandemic. So, for a change of pace we thought it would be a relief to flip to some stats of a more uplifting variety The World Giving Index published by the Charities Aid Foundation , reports that for 2019 the […]

Learn More November 23, 2020

Is the Donor Missing From Your Messaging?

We’ve got a simple recipe or heuristic for messaging. It’s, Four parts donor (unique to the donor) 1 part your brand (unique to you) 1 part Issue X (not unique, lots of competition) While simple to write and deliver, even in the limited “real-estate” of a Facebook ad, the rigor lies in knowing the unique […]

Learn More November 20, 2020

Giving Tuesday and Why We’re Killing It

Editor’s Note: For those Agitator readers preparing for Giving Tuesday, there’s really no new advice necessary. However, there’s plenty of seasoned advice that should be heeded. Thus we repeat this post written three years ago by Nick Ellinger. Giving Tuesday and The “When” vs. “Why” of Giving I like the idea of Giving Tuesday very […]

Learn More November 18, 2020

Does Using Bullsh$% Language Help or Hurt Giving?

I read a lot of academic studies. A lot. Most teeter on the edge of uninteresting, a rare few are truly breakthrough that cause us to re-think our thinking. None however, until now, read like a spoof article from The Onion. The title of that study is, “Bullshit-sensitivity predicts prosocial behavior”. I read the abstract […]

Learn More November 16, 2020