Award Winning Blog - Agitator

Farewell to Nick

Today we say farewell to Nick who’s leaving DonorVoice to become the Chief Brand Officer at Moore DM Group. It’s always tough to lose a first-rate writing and brainstorming buddy from the Agitator foxhole. And believe me, Nick’s tossed his share of grenades that questioned conventional wisdom and complacency from his perch here. So, on […]

Learn More January 16, 2020

More Donors Vs. Better Donors: Long-term and External Benefits

To review, in our Monday post Betty (arguing in favor of better donors over more donors) won a slight victory over Mo (arguing in favor of more donors over better donors) in talking about costs of fundraising. Today, they will debate again: this time on the topic of external benefits of donors. Mo: The case here […]

Learn More January 14, 2020

More Donors Vs. Better Donors: Cost of Fundraising

In our Science of Ask Strings white paper, we talk about the importance of knowing whether you want more donors or higher-value donors. After all, the decision about how much to ask for should be predicated on how much risk you are willing to undertake to get a higher average gift. But this is a […]

Learn More January 13, 2020

Smile! It’ll Raise More Money (But Only If You Do It The Right Way)

It probably intuitively rings true that facial expressions provide visual cues about what a person is feeling. In fact, a lot of work has been done to codify this across cultures. But what about facial expressions – the smile in this case – and what they signal about your motivation? We innately try to discern […]

Learn More January 10, 2020

Learning from Politics: Texting

In the last US election year, we talked about what we can learn from political campaigns in hypertargeting, nudge language, and building the tools you need. Now, we have a lesson we can take from the 2018 cycle about the use of texting. A bit of background – for political campaigns, robocalls are the incumbent […]

Learn More January 8, 2020

The Year In Review – Part 2

Here are three additional concerns/opportunities that we raised in 2019 –topics that also happened to be among the most popular with Agitator readers. If acted upon, each one holds substantial promise for a brighter 2020 provided they’re acted upon. Donor Identity. It won’t surprise frequent Agitator readers that in a study by Donor Graphics for One & […]

Learn More January 6, 2020