Award Winning Blog - Agitator

More Donors Vs. Better Donors: Cost of Fundraising

In our Science of Ask Strings white paper, we talk about the importance of knowing whether you want more donors or higher-value donors. After all, the decision about how much to ask for should be predicated on how much risk you are willing to undertake to get a higher average gift. But this is a […]

Learn More January 13, 2020

Smile! It’ll Raise More Money (But Only If You Do It The Right Way)

It probably intuitively rings true that facial expressions provide visual cues about what a person is feeling. In fact, a lot of work has been done to codify this across cultures. But what about facial expressions – the smile in this case – and what they signal about your motivation? We innately try to discern […]

Learn More January 10, 2020

Learning from Politics: Texting

In the last US election year, we talked about what we can learn from political campaigns in hypertargeting, nudge language, and building the tools you need. Now, we have a lesson we can take from the 2018 cycle about the use of texting. A bit of background – for political campaigns, robocalls are the incumbent […]

Learn More January 8, 2020

The Year In Review – Part 2

Here are three additional concerns/opportunities that we raised in 2019 –topics that also happened to be among the most popular with Agitator readers. If acted upon, each one holds substantial promise for a brighter 2020 provided they’re acted upon. Donor Identity. It won’t surprise frequent Agitator readers that in a study by Donor Graphics for One & […]

Learn More January 6, 2020

We Pause The Year In Review for This Serious Rant

I was moving along to finish Part 2 of my Year in Review post when a Tweet storm caught my eye. Usually, I ignore ‘em while writing, but this series struck a nerve. In fact, it reveals how we so ignore and frustrate basic donor needs that I wonder how we even survive. Consequently, I’m […]

Learn More January 3, 2020

The Year in Review: Part 1

Happy New Year! This is the perfect time to invoke the spirit of Janus, the Roman god who looked both forward and backward. Looking at the state of fundraising back in 2019 and forward into 2020 I think three things ae true at the same time. Fundraising is much worse. Fundraising is terrible. Fundraising will […]

Learn More January 1, 2020