Award Winning Blog - Agitator

Two Low/No Cost Tips to Boost Year-End Revenue

Time’s running out. It’s too late to implement some elaborate year-end strategy. BUT…here are two Agitator tips –one free and one costing no more than $20—that any organization, small or large, can put in place quickly and easily to boost year-end revenue. Tip #1: Database Address Update. Estimated Potential Benefit: 5%-7% Revenue Boost [Estimated […]

Learn More December 2, 2019

Happy Thanksgiving!

We are grateful for the time you give The Agitator. We are grateful for your thoughts and Comments. We are grateful for the work you do for Others. We are grateful for YOU. Happy Thanksgiving! Roger and Nick […]

Learn More November 27, 2019

Improving Your (envelope) Open Rates

These direct marketing kids today… what with their emails and their analytics and their Facebooks — they don’t know how hard it used to be. Back in my day, we sent people letters. You couldn’t measure open rates! You’d just see if they sent back their check and hoped they opened it! And the mail […]

Learn More November 25, 2019

Will Your #GivingTuesday Campaign Drown In A Sea of Sameness?

December 3rd marks the seventh anniversary of GivingTuesday which has grown from an idea spawned at the 92ndStreet Y in New York City has grown into a global movement involving thousands of organizations and millions of donors and is now its own organization. So far in its 7 years GivingTuesday’s organizers claim the event has […]

Learn More November 22, 2019

How You Can Tell the Truth With Data

Monday, we talked about how other people lie. Here’s how you can tell the truth – effectively. It’s the last part that’s important. Anyone can present data honestly. But giant wads of data aren’t compelling. This is problematic because there is a war going on. It’s between two types of marketing people: art versus science. […]

Learn More November 20, 2019

How Other People Lie With Data

Not you, of course. You are a moral upright person who wants to paint only the most accurate possible pictures of where you are and where you are going. With the knowledge of statistics comes the responsibility of presenting them effectively. My first nonprofit boss used to say that if you interrogate the data, it […]

Learn More November 18, 2019