Award Winning Blog - Agitator

Save the Date for the 1st DonorVoice Behavioral Symposium

Invaluable academic knowledge typically remains inaccessible to fundraising practitioners. Academics, on the other hand, are usually unaware of the real-life challenges charities face. In an effort to fix this, we’re bringing together professors in behavioral science – also part of DonorVoice’s Nudge Unit – and nonprofit practitioners in the first-ever DonorVoice Behavioral Symposium. This will […]

Learn More August 8, 2019

Testing, Testing, A/B/C

We’ve received a few testing questions here at Agitator | DonorVoice HQ: How can I test inexpensively? What level of statistical significance is necessary to call a winner (and how do I get it)? What is most important to test? We aim to help! I’d first recommend Roger and Kevin’s Curse of Testing Illiteracy post, […]

Learn More August 7, 2019

Where to Find the Elusive Monthly Donor

As the one-time donor (dator unum) becomes an increasingly endangered species, organizations have correctly gone in search of recurring donors (dator magnus). In the past two years, sustaining gifts have gone from 20% to 30% of (median) organizational revenue. Much of the search for recurring donors has been centered on trying to get one-time donors, […]

Learn More August 5, 2019

Top Two Excuses for 2019 Income Shortfalls

We’re 7 months through the year. Those whose fiscal year ended June 30thare now preparing their year-end board reports. Those whose fiscal year finishes on December 31stare figuring out how to close whatever income gap is likely. About this time each summer I stick a Post-it note on the edge of my screen with what I […]

Learn More August 2, 2019

Seven New Updates to Seven New Issues: Free Webinars, White Papers and F2F Data

New free webinar: We had such a positive response to our webinar series in May and June we are starting back up. First up: Beyond A/B: Running Thousands of Tests at Once. Erica Best of No Kid Hungry and Steve Rudman of Concord Direct will join me to discuss the method behind No Kid Hungry’s […]

Learn More July 31, 2019

BRANDING: Who Polices the Brand Police?

If you missed Roger’s Friday post on brand, a recent study on brand found that fundraising spending has 87 times the impact on income as brand spend and the best organizations had brand as the servant to fundraising instead of vice versa. It’s not all bad news for brand folks, though. There are two areas […]

Learn More July 29, 2019