Award Winning Blog - Agitator

BRANDING: What Happens After Your Rebranding?

Thanks to Agitators around the world for a great discussion on branding last week from Roger’s post and mine. For those looking at a potential rebrand, check out how to attack it with donor focus and what the likely financial impact will be (short answer: not good). When you stack up all this evidence, your […]

Learn More August 12, 2019

A Focus on Facebook

Right now, Facebook fundraisers are less than 2% of online giving per M+R Benchmarks; online giving is 7.5% of total giving per Steve MacLaughlin of Blackbaud. Given this, why focus on Facebook? Because unlike many forms of giving, this one is growing. And it’s growing in the right ways, helping generate leads for monthly giving […]

Learn More August 9, 2019

Save the Date for the 1st DonorVoice Behavioral Symposium

Invaluable academic knowledge typically remains inaccessible to fundraising practitioners. Academics, on the other hand, are usually unaware of the real-life challenges charities face. In an effort to fix this, we’re bringing together professors in behavioral science – also part of DonorVoice’s Nudge Unit – and nonprofit practitioners in the first-ever DonorVoice Behavioral Symposium. This will […]

Learn More August 8, 2019

Testing, Testing, A/B/C

We’ve received a few testing questions here at Agitator | DonorVoice HQ: How can I test inexpensively? What level of statistical significance is necessary to call a winner (and how do I get it)? What is most important to test? We aim to help! I’d first recommend Roger and Kevin’s Curse of Testing Illiteracy post, […]

Learn More August 7, 2019

Where to Find the Elusive Monthly Donor

As the one-time donor (dator unum) becomes an increasingly endangered species, organizations have correctly gone in search of recurring donors (dator magnus). In the past two years, sustaining gifts have gone from 20% to 30% of (median) organizational revenue. Much of the search for recurring donors has been centered on trying to get one-time donors, […]

Learn More August 5, 2019

Top Two Excuses for 2019 Income Shortfalls

We’re 7 months through the year. Those whose fiscal year ended June 30thare now preparing their year-end board reports. Those whose fiscal year finishes on December 31stare figuring out how to close whatever income gap is likely. About this time each summer I stick a Post-it note on the edge of my screen with what I […]

Learn More August 2, 2019