Award Winning Blog - Agitator

Zero Party Is Still A Good Party

Zero-party data is voluntarily, willingly shared by constituents. First-party data is passively collected, it’s the footprint left from the interaction with your brand – website tracking data, open/click email data, donation data. First-party is more abundant but requires inference and assumption, zero-party is a much greater degree of knowing and understanding. There are three types […]

Learn More June 3, 2024

Throw the Direct Mail Down The Stairs

My father was a professor and would stay up all night (and sleep all day…) to grade tests. I often joked he should adopt the throw em’ down the stairs approach, higher grades to those that travel further. Many fundraising tests have pitted longer vs. shorter with the former winning. But “always” and “never” are […]

Learn More May 31, 2024

My Choice or Yours?

When was the last time you felt good about being lightly manipulated or guilted into something? Probably never. Behavioral economics 101 emphasizes the power of defaults in steering behavior. Just check the box, circle, or highlight the option you want people to choose, and place it in the middle. These defaults are better described as […]

Learn More May 29, 2024

Memorial Day 2024

MOURN. REMEMBER.

Learn More May 27, 2024

Slow Down & Speed Up Interest

You ever watched paint dry? How about a high-speed car chase? It turns out slowing down video can make it better but only if the scene is sufficiently fast or complex. And the slowing down accentuates the affect in both directions – positive/negative videos get judged more positively/negatively. A child or animal running with joy […]

Learn More May 24, 2024

Substitute Donor For Panelist

Online survey research companies build panels of millions of consumers willing to participate in periodic survey research. They are paid to do so but research shows they also do so out of goodwill. These panel companies are analogous to charities with major acquisition costs and retention issues galore. Plus, these panel companies use email solicitations […]

Learn More May 22, 2024