Award Winning Blog - Agitator

Fund for the Widow of the Unknown Soldier

While preparing a follow-up post to Nick’s Two Identity Tests You Can Run I was reminded that not only is “donor identity”—the core reason for a person’s giving– powerful, but that it can also be powerfully misused. Nowhere is this more evident than when it comes to money raising for unethical or scam charities and scam […]

Learn More March 13, 2019

Two Donor Identity Tests You Can Run

We’ve talked in some detail about how donor identity – the person’s core reason for giving to you – is the best way to segment your file. But talk is cheap. Let’s see some results. Can going deeper into donor identity improve results? And can looking at new and different reasons to give bring new […]

Learn More March 11, 2019

Online Giving At the Big Kids Table

An occupational hazard of blogging is the envy that arises from reading something you wish you’d written. That’s how I felt about Steve MacLaughlin’s The End of the Beginning for Online Giving. In fact, if you read only one blog post today, 1) put this one down, 2) pick that one up, 3) come back […]

Learn More March 8, 2019

Don’t Worry – Rich People Are Here To Save Us

…at least for now. A couple weeks ago, Roger talked about Blackbaud’s report on 2018 giving that found a 1.5% increase in giving in 2018. He mentioned that we wouldn’t know more details until Fundraising Effectiveness Project (FEP) released their data. Well, guess what just happened! It’s up here. A word of warning: even though […]

Learn More March 6, 2019

Year-end Results: More Answers to “What Happened?”

Back in January, Roger cited M+R’s “What the Heck Just Happened?” post about subpar year-end results. Now, M+R is back with answers in a preview of their always helpful benchmarks. The full post is up here and is well worth a read. Some answers to our burning questions: Did the tax law change mess things […]

Learn More March 4, 2019

Steps to Avoid Calling Bullshit: #3

Remember the smell of your first new car? The excitement over your first house or apartment? And what about the anticipation over your first smart phone? In the rush of enthusiasm over those new acquisitions I doubt if many of us were thinking, “what problems will I encounter when I want to sell or change this?” […]

Learn More March 1, 2019