Award Winning Blog - Agitator

Happy Birthday GDPR Or.. ‘How You Can Significantly Improve Consent’

This time last year was ‘doomsday’; GDPR came into effect. So, one year on, how are your consent rates? Not great right? It’s not surprising. The panic and confusion, coupled with a lack of resource and God-awful information meant no one got it right. A shed load of consent was lost. But, with nothing to […]

Learn More May 24, 2019

Speed Round 2: 7 More Updates on 7 More Issues

So many things to update; so little time! So we went back to a concept we tried, and you tolerated, last month: the potpourri post. Sustainer growth: We’d talked about the 2019 M+R Benchmarks Study, which showed monthly giving rising as one-time giving was mostly flat. An astute commenter (all Agitator commenters are astute!) asked […]

Learn More May 22, 2019

All Brands Must Die

Well, Game of Thrones is done (no spoilers past season one!). And while we wait for its three spinoffs (Game of Thrones: Special Victims Unit, The Thrones Take Manhattan, and Joey), we can reflect on the show’s phrase valar morghulis: all men must die. In fact, part of the appeal of Game of Thrones early […]

Learn More May 20, 2019

Lessons We Can NOT Learn From Notre Dame

You know that feeling you get, as a fundraiser, when someone who isn’t a fundraiser starts talking about fundraising? We’ve all endured the lecture on how our totally unqualified friend/stranger would do our job. Annoying right? Well, as a behavioural scientist, that’s how I feel whenever I hear someone, who isn’t a behavioural scientist, talk […]

Learn More May 17, 2019

Four Key Donor Centric Topics. Four Free Webinars.

I want to alert you to four upcoming Webinars presented by DonorVoice that amplify key donorcentric topics we’ve covered frequently in The Agitator. Not only are they free, but far more importantly you’ll see how concepts like supporter journeys, donor experience, behavioral science principles, donor commitment, and feedback are applied in practice. The series kicks off […]

Learn More May 15, 2019

Learn From the Robots Coming to Take Your Job

Self-driving cars. Warehouse robots. Skynet missile defense. It seems like more and more jobs of the future will be automated. You may think you are safe as a nonprofit marketer. But behold: the first ever AI-written appeal letter (thanks to Mark Phillips for posting): A world first. A computer generated appeal letter. pic.twitter.com/40bkjMqof6 — Mark […]

Learn More May 13, 2019