Award-Winning Blog


Popular Posts in 2018: The Slow, Painful and Costly Death of the Full Service Agency

First published on July 5, 2018. Four years ago In Part 5 of our Barriers to Growth series I raised the question of whether the “full service” fundraising agency has outlived its usefulness.  More pointedly I wondered whether in fact they’re actually a danger to the sector. Today, I’m revisiting this issue because, if anything, I’m […]

Learn More

Popular Posts in 2018: Donors Are Ticked Off By Excess Solitication

First posted on February 1, 2018. Why do results decline as volume goes up? At a basic level, each new communication cannibalizes results from those communications around it.  Looking at one study here, researchers found that each additional mailing generated 1.81 Euro in revenues, but that 1.21 Euros of that was cannibalized from future mailings.  Thus, […]

Learn More

Popular Posts in 2018: Direct Mail Not Yet Dead

Editor’s Note:  Between Christmas and January 7th The Agitator Global HQ is undergoing some renovation and renewal.  The bowling alley is being resurfaced which, in turn, produces a tornado of dust requiring a thorough cleaning of the library collection not to mention the work space of our poet-in-residence. Consequently, we’ve decided to use this period of renovation and renewal to repeat 5 of our most popular posts of 2018. If you’ve already etched these gems in your mind we hope you’ll share them with colleagues. And, as importantly, we urge you to send along any suggestions for […]

Learn More

We Suggest You Have A Merry Christmas

  All of Us at The Agitator and DonorVoice  

Learn More

The Agitator Christmas Tradition Continues

  For some it’s the Yule Log. For others, mistletoe, For still others, mincemeat pie. For us, it’s Christmas carols. Here is The Agitator’s most enduring tradition. For our 12th Christmas, and into our thirteenth year, we urge you to get into a mirthful holiday spirit by enjoying to this unforgettable rendition of O Holy […]

Learn More

Let’s Get Small with Micromoments

When was the last time you wondered who that actress is and what you knew her from?  When that happened, were you content to just not know? No.  Not knowing is so 1990s.  And so are not comparison shopping, not buying, not receiving what you buy for weeks, not hearing about your donation, not being […]

Learn More