Award-Winning Blog


What’s Worse, Actual Misinformation or Claims of It?

The World Economic Forum named misinformation as the top global risk, higher than war.  I think it’s fair to say the WEF/Davos crowd ain’t exactly a representative slice of America or any other country.  Maybe they know more than us, maybe their ranking is useful or maybe they are just parroting the times. Note the […]

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AI Imagery. Creepy or Credible?

Imagine a world where for a modest fee, you get an AI-created image that looks real. No more expensive photo shoots or logistical nightmares—just a perfect image ready to go. AI-generated content is poised to revolutionize advertising, bringing cost savings and convenience that’s hard to beat. But, and it’s a big but, we need to […]

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For Fundraisers Who Can’t Stand People

Many nonprofits proclaim their love of humanity but behave as though they can’t stand people. You need only look at their basic fundraising practices:  like failure to properly thank donors…failure to seek or abide by donor preferences….failure to provide feedback mechanisms…failure to treat donors as anything other a bucket in the l RFM Sea of […]

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Fireworks

Today Agitator readers in the UK are going to the polls. Electoral fireworks. On this side of the Atlantic U..S. readers witness celebratory pyrotechnics today as Americans celebrate our Independence Day, called such because “Amxit” is a mouthful. At Agitator/DonorVoice HQ we focus on the fundraisers – as ever, the real unsung heroes of the […]

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The Secret to Evoking Emotions in Writing: Why ‘Crying’ Beats ‘Sad’ Every Time

“She was sad.”  Boooorrrrring. Talk about telling not showing.  Something so important as emotion and yet, most of the time we reduce it to the lowest common denominator, literal use of the word;  angry, sad, happy. How about this instead; “she was crying.”   It shows, it describes.  And for most of you, it likely […]

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Inflation Messaging

Giving USA reported charitable giving increased by 1.9% but after adjusting for inflation, it’s down 2.1%.   The cost side of your P&L has likely gone up, whether charity or agency. Is this a macro, negative externality you’re stuck dealing with or might this be a time to raise “prices”? If you raise your ask amount […]

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