Award Winning Blog - Agitator

The Marble In Your Ashtray

Last Friday was drizzly, the kind where the rain isn’t sure of itself. I went for my pickup truck’s annual inspection. In the corner of that musty garage, mechanics’ hands as greasy as the floor, there was the usual bulletin board; an artifact with layers of oil change reminders and lost dog flyers. Among this […]

Learn More April 22, 2024

Know Versus Heard Of

Which is most/least risky to you? Donating for the first time to a brand, You’ve never heard of Whose name you’ve heard before You know Answer: most, 2nd most, least. Your only one path to growth comes from increasing the percentage of prospects that know you. There is a huge chasm in likelihood to donate […]

Learn More April 19, 2024

If You Have to Claim It, You’re Not

Margaret Thatcher said, “Being powerful is like being a lady. If you have to tell people you are, you aren’t.” The same can be said for being trustworthy or authentic; if you have to claim it, you’re not it. And if you’re having internal meetings about how your brand can be more trusting and authentic […]

Learn More April 17, 2024

The Case of the Disappearing Donors

They’re disappearing. The ones who came before us, born before the TVs were in every home and before man walked on the moon. The Traditionalists, the Silent Generation, and right behind them, the Baby Boomers. We’ve depended on them. They’ve been there for us. But now, with the Silent Generation projected to decline by over […]

Learn More April 15, 2024

Was Mother Teresa Wrong?

Alan Kurdi’s 3yr old, lifeless body washed up on the beach after the boat carrying him from the Syrian civil war capsized. NGO’s big and small reported a massive surge in donations even though the Syrian civil war had been raging for several years with thousands of deaths and millions of refugees. Baby Jessica fell […]

Learn More April 12, 2024

My Dog And Curvy Lines

My dog, like many dogs, instinctually turns around in circles before lying down. These instincts predate centuries of domestication and have no modern day value. And yet, it’s part of her unconscious routine. Humans have similar unconscious, evolutionary quirks and preferences. For example we instinctively prefer curves over angles. This could be rooted in the […]

Learn More April 10, 2024