Award-Winning Blog


You Are Already A Winner

By now you may have seen the story — a woman from Midlothian, Virginia, Carrie Edwards, buys a lottery ticket using ChatGPT and wins $150,000. But the remarkable part isn’t that she won. It’s what she did next. She gave it all away. Carrie, a 68 year old widow, said she heard the voice of […]

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The Doom Loop Is a Media Problem, Not a Donor Motivator

If it bleeds, it leads, a cliche if there ever were. The usual interpretation is media force-feeding us a steady diet of misery and we reluctantly choke it down. But the more honest question is the uncomfortable one: are they shoving negativity at us, or are they simply serving what we reliably choose? A Russian […]

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What Happens When AI Trains on the Good Stuff?

  Readers think they can spot real writing, trusting their ear for voice, rhythm, style. They assume they know what human feels like on the page. So when a group of researchers pitted expertly trained fine arts writers against AI, the expectation was obvious, humans would win easily.  And they did…in the first phase. When […]

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The Unicorn We Need To Retire

I’ve been meaning to tell you something for a long time, and it’s time I finally say it out loud. It’s time to retire Renewal-as-We-Know-It—and the two donor behaviors that should replace the way most folks do renewals. It’s a confession of sorts—one part memory, one part reckoning, and a larger part responsibility. You see, […]

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DONOR PRIVACY ALERT: AN OLD BATTLE, A NEW FLASHPOINT, AND A TASK YOU CAN’T PUT OFF

There are moments in this work when we don’t have the luxury of putting a thing aside, even for an afternoon. This is one of those moments. If you skim this post quickly, fine — but don’t delay acting on it. Not this time. Not with what’s at stake. An important federal case — Buckeye […]

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Save One or Save Many? Depends on How You Ask

It’s rarely as simple as do X to get Y. “X” in fundraising is almost always a bundle of things, the donor’s Identity and Personality, the moral framing of the issue, the context, etc.  Every element interacts so do X, get Y is akin to a 3rd grade math applied to a calculus problem. A […]

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