Award Winning Blog - Agitator

Your Campaign Results Report is Wrong and It’s Unavoidable

You know those funhouse mirrors that distort your reflection? One makes you tall and thin, another short and wide. That’s how most campaign reporting works. The numbers might look impressive or disappointing but they never show the real picture. Your Numbers Are Lying (And it’s not their fault) Here’s the thing: all campaign-level reporting […]

Learn More December 9, 2024

What’s 82 Seconds Worth?

If there’s one thing that trips up fundraisers again and again, it’s this: we’re too quick to ask. This speed over connection choice plays out in the calendar of pushes and within a given appeal. The fundraising playbook has conditioned us to believe that the sooner we get to the ask, the better the results. […]

Learn More December 6, 2024

Stop Looking For Answers, Questions Are Where It’s At

We were crammed into the conference room for one of our annual huddles. Roger to my left, scribbling something illegible in his notebook. Josh sat across the table, arms folded like a sentry guarding the gates of skepticism. The agenda was straightforward—assess, plan, argue (or “strategically debate,” if you prefer HR-approved phrasing). The year, 2015(ish). […]

Learn More December 4, 2024

AI Ruins Christmas and Other Festive Myths

As the yuletide season descends, Coca-Cola’s annual Christmas ad, a hallowed tradition of red trucks, glowing lights, and syrupy nostalgia, has taken a bold leap into the future—or at least stumbled into the uncanny valley, depending on your perspective. This year, the elves have been replaced by generative AI, which, as […]

Learn More December 2, 2024

Happy Thanksgiving

We’re grateful for the time you give DonorVoice/The Agitator. We’re grateful for your thoughts and comments. We’re grateful for the work you do for others. We’re grateful for you. Happy Thanksgiving! Roger and Kevin P.S. And if you’re […]

Learn More November 27, 2024

AI Bias

AI bias is a hot topic, but not the kind you’re thinking of. Let’s talk about a different kind of bias—the kind that fuels the wave of dismissive, viral hot takes like these: “Relying solely on AI for creative tasks can result in homogenized outputs, stifling innovation and originality.” “While AI can produce content quickly, […]

Learn More November 25, 2024