Award Winning Blog - Agitator

Chasing High Returns Is Killing Your Growth

Who doesn’t want to show off a shiny 4:1 Return on Ad Spend (ROAS) from your latest campaign? Your CFO is probably already dreaming about next quarter’s numbers. What idiot fundraiser would argue against channeling dollars to the higher ROAS activities? This idiot. Here’s what everyone’s addicted to: Paid Search Brand Terms: 8:1 ROAS (Translation: […]

Learn More February 14, 2025

Old Wine, New Bottles, and Why Your ‘Engagement’ Metrics Are Drunk

The jangle fallacy occurs when two similar or identical things are assumed to be different because they are labeled differently – old wine in new bottles. This is rife in psychology where the term originated. My fan faves, Grit. In high school my kids were required to read the Duckworth book. Grit was a new […]

Learn More February 12, 2025

Two Heads. No Heart.

The news isn’t good. But then, when is it? A new administration, a funding freeze here and abroad, and suddenly, nonprofits and the programs of organizations we count on in a crisis—are on the chopping block. This time, though, it’s different. It’s deliberate. It’s a systematic, cold-blooded dismantling of programs that actually help people. Why? […]

Learn More February 10, 2025

When Best Practices Go Boom: A Behavioral Scientist’s Guide to Fundraising Folly

Throughout more than a century of publication, the Sears catalog was the go-to source for American shoppers seeking out standard home goods. But nestled between listings for hammocks and baseball uniforms, you could also buy… dynamite. Yes, actual dynamite—no license required, no background checks, just 13 cents a pound (adjusted for inflation, still absurdly cheap). […]

Learn More February 7, 2025

The ‘Everything Matters’ Paradox: How Bad Surveys Hide Good Data

Most surveys are garbage. Not because people don’t care about the results but because the design is garbage. It’s not an art form where you wave your hands, throw in some clever wording, and hope for the best. It’s science. Methodology matters. Survey design matters. Think of it this way: if you’re hiring someone to […]

Learn More February 5, 2025

The Truth Keepers: A Cautionary Tale

EDITORS’ NOTE: Recent events have sent shivers through America’s data, scientific, medical, environmental, civil rights and, in a multitude of other civil society communities. Like a descending dark cloak of censorship, denial and revisionism federal agencies are stripping public access and government databases of critical data about climate change, disease outbreaks, environmental hazards, and human […]

Learn More February 3, 2025