Award Winning Blog - Agitator

Your Database Knows the Gift But Does it Know the Donor?

Your database knows someone gave $43 at 9:17 p.m. after clicking an email on an iPhone. It may also know the campaign, payment method, landing page and which subject line got the click. That is a great deal of information about the transaction and very little about the person. We tend to collect what is […]

Learn More August 7, 2026

Democracy Doesn’t Need Your Talking Points. It Needs Your List.

Somewhere in some nonprofit’s Slack channel right now, someone is drafting talking points on “the erosion of voting rights.” Somebody else is scheduling a panel: Protecting Democracy in the Midterms — A Conversation. Nobody in that channel has yet asked a single supporter to show up as a poll worker on November 3. […]

Learn More August 5, 2026

You Fixed the Metric but the Problem Moved

California banned thin plastic grocery bags. The number of those bags fell by roughly 40 million pounds a year. Look only at the checkout counter and the intervention worked beautifully. Shoppers, however, had been using some of those bags again. They lined small trash cans, handled pet waste, and performed the various grubby jobs for […]

Learn More August 3, 2026

Pretty Wins

Fundraising runs on numbers. We collect them, slice them, chart them and eventually put them in front of someone who is expected to make a decision. We like to imagine the data speaks for itself. Alas, it doesn’t. Turns out the chart speaks too, and it has a loud voice. Research across topics, industries, media […]

Learn More July 31, 2026

The People Who Make It Happen

At this year’s Bridge Conference you’ll hear a lot about ideas. The big idea…the winning package…the breakthrough campaign…the creative that beat the control. You’ll hear about data and strategy and of course about artificial intelligence. And about major donors and monthly donors and lapsed donors and donors who gave once in 1997 and might, with […]

Learn More July 29, 2026

Did Your A/B Test Declare a Winner and Still Lose Money?

An A/B test feels scientific because it is. The audience is randomly split, version A beats version B, some runs a stat sig test and voila, everyone gets A from now on. But what about the people that preferred B? A 55% to 45% clear win still leaves plenty of people preferring B and getting […]

Learn More July 27, 2026