Award Winning Blog - Agitator

6 scientific steps to successful consent

There’s less than a handful of months before GDPR comes into force. But there’s still confusion as to the best consent approach. And it’s leading to some potentially catastrophic decisions. In order to help you better inform your decision making, and approach, we offer these six behavioural science tips: 1)Stay with legitimate interest where […]

Learn More January 18, 2018

Ditch the Vanity Metrics. Take the Cannoli.

“What gets measured gets managed” – ( attributed to Peter Drucker, among others.) If vanity metrics were merely useless, we might abide them as just one of many wastes of time. But they are actively counterproductive, crowding out the useful and camouflaging the useless. Vanity metrics may make you feel good. They may be easy […]

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The Two Fundraising Metrics That Matter Most

Tomorrow, we’ll talk about those metrics you should eliminate with extreme prejudice. So it’s only fitting that we should talk about those metrics you’ll want to embrace and socialize in your organization – Key Performance Indicators (KPIs) . First, I should mention that DonorTrends is offering Agitator readers a free test drive of their excellent […]

Learn More January 17, 2018

Are You Playing the Fundraising Lottery?

One of my favorite country music singer/songwriters is Brandy Clark. As we kick off this Agitator series on Fundraising Metrics I’m going to invoke Brandy because her song Pray to Jesus reflects the approach to decision making by all too many fundraisers unfamiliar with simple metrics, simple calculations. Brandy writes: “Cause there ain’t but two […]

Learn More January 16, 2018

Martin Luther King, Jr- January 15, 1929- April 4, 1968

“He who passively accepts evil is as much involved in it as he who helps to perpetrate it. He who accepts evil without protesting against it is really cooperating with it.” […]

Learn More January 15, 2018

WANTED: VP of Video Game Fundraising

Chances are your organization doesn’t have a fundraiser in charge of video game fundraising. Does this mean you may already be missing out on some pretty big bucks and an even bigger future? I ask the question only because of the remarkably meteoric rise of online recreational gaming and its fundraising potential. Each month 100 […]

Learn More January 12, 2018