Award Winning Blog - Agitator

Beware costly mistakes in segmentation

DonorVoice’s Charlie Hulme did an excellent piece with SOFII about five mistakes you can make in segmentation. Well worth a read!

Learn More November 14, 2017

Facing the Faceboopocalypse

The Facebook app will now have an explore feed and a news feed. News will be limited largely to actual friends and paid advertisements. The explore feed will the Facebook ghetto, where your Giving Tuesday post will go to languish unless you pay them to promote it. You may recognize this business model from this […]

Learn More November 9, 2017

Six ways your donors are different from each other (and three ways they aren’t)

Thank you to Venngage for the design of this wonderful infographic!

Learn More November 3, 2017

Bursting the Organization-Centric Bubble

If you still believe—or even worse, tout the fact– that your organization is the end-all and be-all this will burst your organization-centric bubble. A study just released by The Blackbaud Institute titled Vital Signs: Monitoring Giving Patterns in the Donor Marketplace concludes that… “…American donors are more valuable to American nonprofit organizations than the organizations […]

Learn More November 1, 2017

The Joyful, Fighting Spirit Of Tom Mathews

Too often we focus on the technical tactics of fundraising, spending far too little time on the intangible, but all-important, heart and soul that form the foundation of all causes and movements. In a world too invested in maintaining silence, the hero’s words of truth ring out like a pistol shot. Last week our world […]

Learn More October 27, 2017

DonorVoice House of Horrors 1: A Donor’s Lament

by Edgar Allan Poe’s less-talented brother Elwood Once upon a midday happy, I awoke from noontime nappy Rousing from my squishy armchair as I had begun to snore Suddenly I heard a binging, a soft electronic dinging As if a bell had been ringing, ringing from my email store “Tis some email” lo I muttered, […]

Learn More October 26, 2017