Award Winning Blog - Agitator

How to prevent donations using behavioral science

There are a bold few nonprofits who have decided they have enough donations. Instead of using behavioral science to increase their donations, they are using it to dissuade people from donating. Let’s look at some of their tactics so that we might also lower donations (anonymized, of course, as I’ve donated to several of these […]

Learn More August 31, 2017

Monthly Giving Part 2- Setting Goals and Getting Started

My intention in this series is not to provide a detailed “how to” for building a monthly giving program. Rather, the goal is to point you to resources I believe will prove of help and value. Here goes. Setting Goals. When it comes to setting goals for a start-up monthly giving program keep it simple. […]

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Monthly Giving Part 1–Why Bother?

Editors’ Note: This is the first in a three-part — and hopefully practical — series aimed at encouraging small, large and mid-size organizations to pay serious attention to the benefits of building a monthly giving or sustainer program. We’ll deal with the question of ‘why’ monthly giving? Highlight some practical resources on getting started and setting goals […]

Learn More August 30, 2017

Getting To Know Me

Yesterday, Roger wrote about the most fundamental and elementary step in communicating and building relationships with donors. That step: stop sending stuff to people who are dead or missing! If you didn’t read it, his post was about cleaning your lists … pretty basic (and he offers a great tool for doing the job). But […]

Learn More August 29, 2017

If I’m Dead Why Are You Writing To Me?

When was the last time you cleaned your mailing list? Maybe now — during the end of summer lull — is a good time. Once September arrives, we all know what the fundraising tsunami rushing toward year-end will be like. Too late to fix things then. Thus, this reminder that Agitator readers can update/clean their files […]

Learn More August 28, 2017

Electronic Media Use By Generation

The Agitator has given you a healthy dose of information on Millennials so far this week, so we thought we’d broaden our generational coverage with this last post of the week. Nielsen, the gold standard of media measurement, has issued a comprehensive study of electronic media usage by US consumers — The Nielsen Total Audience Report […]

Learn More August 25, 2017