Award Winning Blog - Agitator

Google Gives a Gift Horse

Back in January, I talked about how Facebook set up donation processing for nonprofits. I’d largely advised not using the service, because Facebook controls the donor and the donor relationship. And there’s news! No, silly; it’s not that Facebook has rethought its policy and is giving us more donor data. When there is a sentence […]

Learn More June 13, 2018

Get Your Millennial Audience Off My Lawn, Part 2

Back in January, I argued that generations were a flawed construct and demographics a poor way to segment. In particular, the Millennial mythos seemed a mix of wishful thinking and harrumphing from previous generations. But since I posted that, there have enough “Millennials are doing X” think pieces (using the term “think” loosely) that it’s […]

Learn More June 12, 2018

The Daily Mail Accidentally Gets One Thing Right

I say accidentally, because they sure tried to get everything wrong. The piece I’m talking about is “How the first YEAR of your charity donation ends up in the hands of the chuggers” and talks about how the payback period on face-to-face recruitment is one-to-two years(ish). (Why didn’t I link to it? Because it isn’t […]

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How Donors Choose Among Nonprofits: The Role of Identity: Part 2

This week, we’re looking back at previous posts and updating them with the state of the art. First up is a University of Kent study I reviewed a couple months ago. It found, in a nutshell, that donors tend to support charities that mean something to them personally. But that was just talking to people. […]

Learn More June 11, 2018

Donor Communications Control

We gave you Shakespeare. We gave you the Beatles. And in the fundraising world, we gave you Ken Burnett. So, it is with pride that us Brits claim our island as the birthplace of relationship fundraising. But it’s been a miserable few years for us British fundraisers. We’ve been beaten up in the media and […]

Learn More June 8, 2018

The context of donor surveys

We advocate strongly for asking donor commitment, satisfaction, preference, and/or identity immediately after first donation. One question we get is whether donors get turned off by these questions. On the contrary, most donors prefer that you know them and act like you know them. But we’ve all had someone ask for more personal information than […]

Learn More June 7, 2018