Award Winning Blog - Agitator

We know what we think. But not why we think it.

Social media advertising is ineffective and on its way to dying! I know it’s true, because I read it on Forbes.com in an article called “Facebook’s Advertising Fallacy: That It Works!.” Quick! Short FB! Its tens-of-billions-of-dollars in annual ad revenue are going to zero any day!* Wait. Maybe I should read more than the headline. […]

Learn More August 24, 2017

More On Millennials: 6 Ways To Entice Them.

Here’s a follow-up to Tom’s report on the reprieve apparently granted to direct mail by Millennials. The Nonprofit Times in a piece titled 6 Ways to Entice Millennial Donors lists six fundamental steps for attracting Millennial supporters. The report is based on a presentation — “The Donors of Tomorrow: Effective Ways to Engage Young Audiences” — delivered […]

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Whew! The Mail Lives.

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. The first has no relevance to fundraising, but does shed some light on people who follow local issues and politics. The regional council on which I serve recently conducted a random survey of constituents which found that the […]

Learn More August 23, 2017

Nazis. War. Hurricanes. Famine. Google Gold.

With Charlottesville a recent and painful memory, the U.S. hurricane season right around the corner, and heaven only knows what other natural or man-made disasters lying just ahead, potential donors, credit cards in hand are poised to ’emergency donate’. If your organization works in a space given to rage, disaster relief, or any number of […]

Learn More August 22, 2017

Stories Or Metrics?

Much is written and fretted about these days regarding the ‘differences’ — some real, some imagined — between Boomers (and older) donors and the younger generations of donors, especially Millennials. Over the weekend I read this ‘take’ on the situation — The Great Divide: Millennials vs. Baby Boomer Fundraising, written delightfully by a fundraiser in […]

Learn More August 21, 2017

Crowdfunding And The Rampage In Charlottesville

Within hours of the sickening and sordid rampage in Charlottesville last Saturday my Facebook account, emails and podcasts were filled with links to crowdfunding appeals for those injured. Tom and I don’t do much on crowdfunding so I thought I’d share some notes from observing how it was employed following this tragic and horrific event. […]

Learn More August 18, 2017